We send our kids to school and obsess about their test scores, their behavior, and their ability to fit in. We post a help-wanted ad and look for experience, famous colleges, and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they’re going to do tomorrow. So why are we surprised when it all falls apart?
Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a world filled with change, that’s what matters - your ability to create and learn from change.
Poke the Box is a manifesto about producing something that’s scarce, and thus valuable. It demands that you stop waiting for a road map and start drawing one instead. You know how to do this, you’ve done it before, but along the way, someone talked you out of it. We need your insight and your dreams and your contributions. Hurry.
©2011 Seth Godin (P)2011 Brilliance Audio, Inc.
Classics, history, historical fiction, marketing, Napoleonic stuff and of course 'Boys own Adventure'. This is my bent. Occasional self help as well.
Not the best of Seth Godin's work and really isn't anything more than a magazine article. I would suggest looking elsewhere or his other work for any marketing insights or discoveries.
Seth is real. His message speaks to the employee and the entrepreneur alike.
It's simple, starters start stuff. Doers do stuff, don'ters don't, they stuff around :)
Real stories illustrating any point Seth wants to make clear.
The book had good overall content but at times I felt like I wanted to say... "OK, I get it!". Still, definitely worth a read/listen.
I'm a huge fan of Seth Godin, but this book felt more like an after thought. It felt like he took all of his blog posts and mushed them together and occasionally stuff in "you gotta poke the box" as if it was supposed to be some monumental moment in the book. I turned it off in chapter 3 as it just became too repetitive.
With a dangerous interest in both business and psychology, my antennae are set to angrily reject feel-good fluff (see e.g., The Secret). On occasion, Godin dances close to that line, but his examples are pragmatic and his reasoning is compelling. Short and concentrated, I recommend this one without reservation.
"You can't go wrong - even if you do..."
A great listen to get you going and see you right the way through. Seth Godin at his simplest and best.
"Repetitive. The central idea is re-communicated."
The central idea is repeated over and over. A waste of time and frustrating listening.
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