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Playing to Win: How Strategy Really Works | [A.G. Lafley, Roger L. Martin]

Playing to Win: How Strategy Really Works

This is A.G. Lafley’s guidebook. Shouldn’t it be yours as well?Winning CEO A.G. Lafley is now back at the helm of consumer goods giant Procter & Gamble. If you want to know the strategy he’ll use to restore P&G to its former dominance, read this book.
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Publisher's Summary

This is A.G. Lafley’s guidebook. Shouldn’t it be yours as well?Winning CEO A.G. Lafley is now back at the helm of consumer goods giant Procter & Gamble. If you want to know the strategy he’ll use to restore P&G to its former dominance, read this book.

Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.

Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: (1) What is our winning aspiration? (2) Where will we play? (3) How will we win? (4) What capabilities must we have in place to win? and (5) What management systems are required to support our choices? The result is a playbook for winning.

The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approachand then making the right choices to support itmakes the difference between just playing the game and actually winning.

Playing to Win outlines a proven method that has worked for some of today’s most celebrated brands and products. Let this book serve as your new guide to winning, as well.

©2013 A.G. Lafley and Roger L. Martin (P)2013 Audible, Inc.

What Members Say

Average Customer Rating

4.2 (149 )
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  •  
    Susan M. Sullivan 04-24-15 Member Since 2015
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    "The real deal"

    I like the fact that the author lived the experience then wrote it down for us. His real life view is invaluable.

    2 of 2 people found this review helpful
  •  
    lniles California, USA 04-14-15
    lniles California, USA 04-14-15 Member Since 2012

    ln77

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    "The P&G Story"

    This book is all about the author's experience as CEO of Proctor & Gamble. It's a reasonably good exposition of a well-founded approach to strategy in that context, but there is virtually no discussion of how the approach might apply to other environments. In the end the book is a case study of the strategic decision-making process at P&G rather than a tutorial for a business leader.

    1 of 1 people found this review helpful
  •  
    James 12-04-14
    James 12-04-14
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    "Too much P&G"
    Would you recommend this book to a friend? Why or why not?

    No, the actual strategy is very light and basic. Most of the book is spent talking about P&Gs businesses.


    What was the most interesting aspect of this story? The least interesting?

    I found the author too interested in P&G. I know that was his company for a long time, but I want to hear general strategic insights, not how P&G won in the fragrance business.


    How could the performance have been better?

    Performance was pretty good


    What did you take away from Playing to Win that you can apply to your work?

    Not much.


    1 of 1 people found this review helpful
  •  
    André ORLANDO, FL, United States 04-20-15
    André ORLANDO, FL, United States 04-20-15 Member Since 2011

    I love AUDIBLE! I never get mad at traffic jams and can listen to many different books, despite of my short time.

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    "Could have been better"

    Stories are compelling. When the authors tell stories (like Olay) the book is a good one, but when they become philosophical, the book turns to abstraction and does not grab attention.

    2 of 3 people found this review helpful
  •  
    Ryan 06-03-15
    Ryan 06-03-15

    Loving the ability to get twice as many books in! One in the car, the other on a device ~ always learning.

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    "Great Book~"

    A beautiful structure for Strategy that is repeatable, easy to learn and easy to use. I can see why this has become the baseline thought process for a number of technology leaders today. This is time well spent for anyone building, selling or promoting a business or product that is laden with competition. The book at times becomes slightly exhaustive with Procter and Gamble business examples, however they are used in purpose to highlight a step in the process; with this in added bonus you are going to receive great insight to the world of lotions, shampoos, toilet paper and more! This is a must to listen.

    0 of 0 people found this review helpful
  •  
    wolfje NL 05-07-15
    wolfje NL 05-07-15
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    "Useful if you've also read BOS and BMC"
    What made the experience of listening to Playing to Win the most enjoyable?

    The book is based on the experience of 2 top professionals, a Harvard Business School professor and the former CEO of P&G. The cascades choices associated with choosing where to play and how to win can drive innovation for your organisation. The playbook described in this book is helpful for (top) management teams who have to change their organisations business model. Although nothing is reaaly new, I found it to be a useful addition to other books I've read.


    What was one of the most memorable moments of Playing to Win?

    An insight this book will gave me is how important it is for a company to have a winning aspiration. This sounds like a wide open door - the way Lafley & Martin put it you'll understand that for most organisations, it isn't.


    Which character – as performed by LJ Ganser – was your favorite?

    n/a its a management book.


    If you were to make a film of this book, what would the tag line be?

    n/a its a management book.


    Any additional comments?

    In my opinion the book does does repeat itself quite a bit. Which is useful for a management audiobook, I suspect it can be tedious should you buy a "read" version. I found the concepts in the book useful, gave me perspective in how to fit in more established approaches such for e.g. blue ocean strategy (BOS) and the business model canvas (BMC) - although those topics are NOT covered in this book. You'll have to make these links yourself.

    0 of 0 people found this review helpful
  •  
    JK Indiana 01-11-15
    JK Indiana 01-11-15
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    "Best strategy book"

    Great summary of strategy broken into easy to apply segments. One of the few books that I use as an essential reference.

    0 of 0 people found this review helpful

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