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Platform: Get Noticed in a Noisy World | [Michael Hyatt]

Platform: Get Noticed in a Noisy World

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.
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Publisher's Summary

In Platform, Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.

Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key is to build a platform. It has never been easier, less expensive, or more possible than right now.

The book includes:

  • Proven strategies,
  • Easy-to-replicate formulas, and
  • Practical tips.

Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed - and win big! - in an increasingly noisy world.

©2012 Thomas Nelson, Inc. (P)2012 Thomas Nelson, Inc.

What Members Say

Average Customer Rating

4.2 (198 )
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Performance
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  •  
    Abraham LOS ANGELES, CA, United States 06-18-12
    Abraham LOS ANGELES, CA, United States 06-18-12 Member Since 2012

    AbeHS

    HELPFUL VOTES
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    "Lots of Quality Info, Not-So-Great Voice Over"
    Would you recommend this book to a friend? Why or why not?

    I'd recommend PLATFORM, but not in audiobook form. So much of the content would be better as reference. (ex. If I want to read about one specific related to maintaining a blog, I'd look it up in the glossary.) As an audiobook, it's kind of a mess. Hyatt's a more than credible source and a quality author, but he should have hired someone else to do the voice-over. He sounds like a nice guy, but his voice gets irritating after a while and makes the production feel cheap. The info contained in the book is far from cheap, so it's unfortunate. This is the case of a great writer/director also needing to act in his own movie, and the movie suffering for it...so to speak.


    How could the performance have been better?

    Different Voice-Over Talent, content chapters broken up by specific names for sections


    Who do you think would benefit most from listening to Platform?

    Anyone looking to establish a web presence and expand their brand.


    Any additional comments?

    Re-record this with Dylan Baker's voice (see: "Steve Jobs" audiobook) and break up the content even more with specific names for sections, include a .pdf glossary, and this would be excellent. Otherwise, it's a mostly-lazy audio translation of an otherwise good book.

    11 of 13 people found this review helpful
  •  
    John O. Baker IV Upstate NY 06-17-13
    John O. Baker IV Upstate NY 06-17-13

    Corebelief

    HELPFUL VOTES
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    "How Books on Business Should Be Done"
    Any additional comments?

    Michael Hyatt's "Platform", offers a significant amount of practical advice and step-by-step processes. Unlike many of his peers, there is very little "fluff" in this book and its contents could not be so easily summarized in a pamphlet.

    I work as a marketing director for a company as well as developing my own side businesses of graphic design and photography. I expected useful information for my personal projects but was surprised by how much of the information was relevant to my full time job as well.

    If the thought of building your brand via web-based means makes you weak in the knees; i highly recommend this book.

    1 of 1 people found this review helpful
  •  
    Kian Ameli California USA 11-08-12
    Kian Ameli California USA 11-08-12 Member Since 2009
    HELPFUL VOTES
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    "Expect to Take Notes"
    Would you recommend this audiobook to a friend? If so, why?

    Yes, there's a lot of goo information Hyatt points out that is very useful in building your presence in the on-line world. Some of it is basic, but most of us don't do it, and some of it is knew and we should start doing it.


    What did you like best about this story?

    Hyatt is good at making things practical and putting things into a useful context


    Any additional comments?

    There are too many on-line gurus around these days, and Hyatt's book helps those who actually know what they're doing stand out from the charlatans.

    1 of 1 people found this review helpful
  •  
    Laura TROY, MI, United States 10-08-12
    Laura TROY, MI, United States 10-08-12 Member Since 2011
    HELPFUL VOTES
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    "Excellent tips"
    What made the experience of listening to Platform the most enjoyable?

    Michael Hyatt shares useful tips that I have already put into action and I'm not even completely finished.


    Any additional comments?

    This book is written as a reference book so I'm still planning to buy a physical copy to read and refer to in the future. I'll probably listen again in the future as well.

    1 of 1 people found this review helpful
  •  
    T. Adams Arizona 08-05-12
    T. Adams Arizona 08-05-12 Member Since 2009
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    "A must read!"

    This audiobook is fantastic. Mr Hyatt generates tons of great ideas for you to get your name out there as well as the pros and cons of each. He shares from his successes and failures. He really got my mind going.

    I loved it so much, I just downloaded the book as well so I can refer to it as I build my "platform". Tons of ideas. You will not be disappointed.

    1 of 1 people found this review helpful
  •  
    Jason CARROLLTON, TX, United States 07-30-12
    Jason CARROLLTON, TX, United States 07-30-12 Member Since 2011
    HELPFUL VOTES
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    "great content"
    Would you recommend this audiobook to a friend? If so, why?

    I would certainly recommend this audiobook to anyone looking to build their personal brand. Some great how-to steps in here.


    What did you like best about this story?

    I liked having a lot of detailed steps to building a platform.


    Did the narration match the pace of the story?

    I wasn't thrilled about the narration - the author doing it himself. I understand why he did, though. In a book all about building your own brand and putting yourself out in the world, he kind of had to narrate it himself or risk inauthenticity. (is that a word?)


    Was this a book you wanted to listen to all in one sitting?

    Yes, though I didn't.


    1 of 1 people found this review helpful
  •  
    Barbara Charleston Area, SC 06-28-12
    Barbara Charleston Area, SC 06-28-12

    Barbara

    HELPFUL VOTES
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    "Except for the beginning"
    What made the experience of listening to Platform the most enjoyable?

    This is a great book once you get by the introduction. Very practical ideas, lots of details on getting started and improving your social reach.


    What other book might you compare Platform to and why?

    Inbound Marketing, Connected Culture


    1 of 1 people found this review helpful
  •  
    Sanjay 08-24-14
    Sanjay 08-24-14
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    "Lots of lessons"
    Would you consider the audio edition of Platform to be better than the print version?

    Well worth the read or listen as the book has many great hints for those wanting to know about platforms.


    What did you like best about this story?

    Informative


    What does Michael Hyatt bring to the story that you wouldn’t experience if you just read the book?

    Up tempo read. Enjoyed it.


    Was there a moment in the book that particularly moved you?

    Not really It was just full of useful information and educational.


    0 of 0 people found this review helpful
  •  
    J. Forehand 07-29-14
    J. Forehand 07-29-14 Member Since 2014
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    2
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    "Wow. Outstanding"
    Would you listen to Platform again? Why?

    Yes. There is a lot of information in this book that I will need to refer back to overtime.


    What does Michael Hyatt bring to the story that you wouldn’t experience if you just read the book?

    Michael Hyatt is one of the best public speakers and he does a great job.


    Any additional comments?

    I have used a lot of what Michael has in this book and it has helped me build my platform right the first time. I learned a lot about and was able to go into building my site and social media platforms with some intensity. A++ book.

    0 of 0 people found this review helpful
  •  
    Jason & Chelsea White Florida, USA 06-03-14
    Jason & Chelsea White Florida, USA 06-03-14 Member Since 2014

    JasonandChelsea dot com/about

    HELPFUL VOTES
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    "Loved it!!"
    What made the experience of listening to Platform the most enjoyable?

    Easy to listen to.


    What about Michael Hyatt’s performance did you like?

    Michael Hyatt has a great voice.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    Valuable information and very inspiring.


    0 of 0 people found this review helpful
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