When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million - and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.
Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
According to Klaff, creating and presenting a great pitch isn’t an art - it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.
Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:
One truly great pitch can improve your career, make you a lot of money - and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours.
Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience - and you’ll have more funding and support than you ever thought possible.
©2014 Oren Klaff (P)2014 McGraw-Hill Education
I love the fact that the information and methods outlined really do track with actual science, and if you wanted you could pick up any piece of research on Neuro or Behavioral Economics and verify the concepts Oren is talking about.
My favorite character in this book isn't a character at all, but the pace this book takes. Oren blasts through his ideas in a way that literally keeps you on the edge of your seat, but is clear, concise, and doesn't gloss over the "good stuff". For a business book, this was a new one for me... normally I listen to books during my commute, but with this one I found myself leaving earlier in the morning and sitting in the parking lot upon arrival trying to will myself to stop.
Oren's energy and presence gives a voice and power to his book that I don't think could have been achieved had he hired someone else to do the recording.
My initial reaction to Oren's personality and reading of this book wasn't good. He comes across loud, arrogant, and completely enamored with himself... With that being said, by the time you get to the end it feels right and fits. The book isn't about doing things the way they've been done before, and by telling the story the way he does he sets that frame and carries it through to the end.
I highly recommend this book, and was already recommending it to people before I was finished. It's a fantastic method built and real science, and I can't wait to start incorporating it into my own strategies.
Out of my entire library this book resides in the top 10.
If Chip and Dan Heath's "Made to Stick" is the "stickiness" of an idea, then "Pitch Anything" is the "applicator". Metaphorically, these two books combine to create the "PostIt Note" of goal driven idea sharing.
I did...and I harnessed the material two days later when pitching my CEO on a new business idea.
This book is not about selling. It is about reaching your audience in a way that harnesses the neuroscience behind how we receive and respond to new information. I should also mention that I was able to speak personally with Oren Klaff before pitching my CEO. He responded to my request for help in less than 48 hrs of my email. His intuitive understanding of my issue was spot on, and his advice was sincere and extremely helpful.
In his book, Oren only gives an introduction to his techniques. He teases with glitzy stories of intrigue and success and, to be honest, makes it sound like he really has all the answers. The problem is that if you want the full story you have to purchase his program from his website that goes for over $300 A MONTH!
I would not trust Oren's books to relay anything of significance
Excitement at first, then disappointment at the end
I love listening and reading books about mindset, entreprenuership, management, leadership, self improvement, and empowerment.
This book is way more than that. It covers aspects of business and sales, but the concepts can be used in your personal life too. I bought it because it was recommended by Internet Business Mastery. I loved it even though I do not pitch. I am developing a product and will be using the techniques Oren describes to help me find investors.
One thing I didnt like was the narration. It was boring and tedious and lacked emotion. Weird also listening to someone read exactly from the book without modifying for the audio audience, you will notice what I mean when you buy it. Thankfully the content is brilliant.
Highly recommended this book if you are an entreprenuer or business owner wanting to learn about human nature and how to identify situations where you could produce a better outcome or the outcome you want.
There is also a complimentary monthly membership program that Oren has setup to support any further learnings.
Oren because he has the credibility and done his research to back his findings.
Not that impressed, boring and lacked emotion. Also think when someone is reading a book that is a recollection of the author and you know they are not the author that maybe they should consider modifying the narration just slightly. As with some of the references in the book that don't make sense in an audio.
I was really impressed and had never thought of human interaction in this way.
Classics, history, historical fiction, marketing, Napoleonic stuff and of course 'Boys own Adventure'. This is my bent. Occasional self help as well.
This is the way it should be done. Fun, exciting, professional and short. Oren Klaff knows his stuff and narrates his own work with passion and zeal. I believe his technique will work and I am taking on board his techniques, philosophy and methods, although I will do it with my unique style. I never wanted to be a salesman, but this book has given me the idea that I can do it, do it right and keep to my ideals. I don't recommend you listen to this book as I am not sure I want everybody out there to know this, but then again, bad pitches are such a waste of time. You still have to do your work to get your presentation right and know your stuff, but this book will give you a method that will work wonders, in my belief.
I bought it because it was a "good deal" (like $5)….I have beed so impressed with the last 5 or 6 books that I got from Audible….this a dud.
His patting himself on the back all of the time
Different narrator would be a good start
Ticked that i wasted $$$$$
Buy "duct tape marketing"
Amazing concept. Great delivery on the audiobook
Closing the airport deal
The method in which he explains each portion of the plan helps it all make sense. He obviously has done his 10000 hours on the subject and knows it inside out.
Too much to take in. Best if taken in pieces and reread to really understand it.
well worth the money.
Hi I'm Matt. I help companies get found online in Google. I love to read, and I love just about anything to do with Science, & learning.
I'm in Sales, I've listened to a LOT of sales strategy and business books.
I got more value in the first 7 minutes, than I have in hours and hours of other business books.
7 minutes in, and I was like OMG this is huge..This is a road map, a repeatable method to follow, to get more sales.
Just finished listening to the Audio version of Pitch Anything, and started re-listening to it again. Very informative, I've already started implementing what I'm learning. Thank you Oren for all the time and effort you put into learning and sharing this method.
You want to be "That Sales Pro" That everyone compares success too?
-Then get this book, and use it.
Less stories that ramble on for ever before getting to the point
I barely learnt anything - the long pointless stories just made me switch off
"Very good book"
This book is very good in terms of showing how to pitch. You could learn many new techniques. Especialy the frame control.
"Great for anyone who presents"
Lots of detail did make it hard to follow in parts which means I will have to listen to it again. However, I'm fine with that as I liked his voice and what he was training.
Fantastic book. At first I presumed this would be just another sales book but I'm so glad I got around to reading this. Interesting explanation of how the human brain works and how social interactions occur, well reasoned and plenty of examples. I would definitely recommend this book.
"One of top sales books ever written"
While many sales books contain a lot of traditional babble without any structure or guidance this is a book with an actual method that anyone can build into their own pitch and presentation... TOP BOOK
"Limited relevance outside of US finance"
Whilst there's a few interesting ideas in this book. I couldn't help but be put off by Mr Klaff himself. I found the size of this man's ego grating. Excellent at his job he may be, but I would actively go out of my way not to work with him. Or listen to him further.
The examples he gives apparently work well in the highly aggressive and confrontational US finance world, but they categorically do not work in other settings. For example, here in the UK where relationship building is far more important. In short people want to work with people they like. Life is too short not to. I've raised money before and mostly i find it comes down to chemistry and trust. Use these techniques here and you'll develop neither.
Quite simply If I tried some of these techniques in my boardroom I would either be laughed out the door or would be picking up my final payslip.
Furthermore, despite the fact that the book is about conveying messages, I also found the structure to be all over the place and little of it actually sunk in.
So if you're US centric and work in finance, this may be useful. For anyone else, less so.
not sure, probably another seth godin
The narration was done by the author so it is hard to separate the two. I just found it to be one big ego trip.I lost count of the times he mentioned his private jets.
"Excellent for any social encounter"
I've expected another sales book telling me how to use this trick or that line and a lot of hoopla in between... Instead I was quickly engaged in a fantastic story of one of the best delivered social encountering teaching books I've read/listened so far.
And what is more important - Oren's idea goes so much beyond simple sales method it can be used in literally any social situation.
Everyone should listen to that book.
"Great approach peppered with good stories"
Really useful book and Oren's storytelling style is enjoyable to listen to and good to learn from.
"best sales book I have read in the last 20 years"
Oren has struck on something that I have known for a long time but I was unable to identify it precisely, let alone distil the idea and put it in to an understandable format.
Reading this book has made me completely reevaluate my pitches in their entirety. Oren presents with passion and conviction.
If you're in sales or you need to pitch anybody for anything, get this book.
"Good but a bit over dramatic"
I found this book useful, but it involves quite a bit of reading between the lines. In parts the author gets carried away with his grandeur. The narrative can be instructive, but the tone of the book is not instructional, a double edged sword. I would recommend but not to be taken literally as an instructive manual of sales.
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