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Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal | [Oren Klaff]

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million - and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn’t an art - it’s a simple science.
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Publisher's Summary

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million - and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn’t an art - it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.

Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:

  • Setting the Frame
  • Telling the Story
  • Revealing the Intrigue
  • Offering the Prize
  • Nailing the Hookpoint
  • Getting a Decision

One truly great pitch can improve your career, make you a lot of money - and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours.

Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience - and you’ll have more funding and support than you ever thought possible.

©2014 Oren Klaff (P)2014 McGraw-Hill Education

What Members Say

Average Customer Rating

4.3 (146 )
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Performance
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  •  
    Troy S. 05-27-14
    Troy S. 05-27-14
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    "Awesome"
    What did you love best about Pitch Anything?

    Amazing concept. Great delivery on the audiobook


    What was one of the most memorable moments of Pitch Anything?

    Closing the airport deal


    What does Oren Klaff bring to the story that you wouldn’t experience if you just read the book?

    The method in which he explains each portion of the plan helps it all make sense. He obviously has done his 10000 hours on the subject and knows it inside out.


    Was this a book you wanted to listen to all in one sitting?

    No
    Too much to take in. Best if taken in pieces and reread to really understand it.


    Any additional comments?

    well worth the money.

    2 of 2 people found this review helpful
  •  
    Alex Wiltsey Appleton, WI 05-17-14
    Alex Wiltsey Appleton, WI 05-17-14 Member Since 2014
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    "Excellent... period."
    What did you love best about Pitch Anything?

    I love the fact that the information and methods outlined really do track with actual science, and if you wanted you could pick up any piece of research on Neuro or Behavioral Economics and verify the concepts Oren is talking about.


    Who was your favorite character and why?

    My favorite character in this book isn't a character at all, but the pace this book takes. Oren blasts through his ideas in a way that literally keeps you on the edge of your seat, but is clear, concise, and doesn't gloss over the "good stuff". For a business book, this was a new one for me... normally I listen to books during my commute, but with this one I found myself leaving earlier in the morning and sitting in the parking lot upon arrival trying to will myself to stop.


    What about Oren Klaff’s performance did you like?

    Oren's energy and presence gives a voice and power to his book that I don't think could have been achieved had he hired someone else to do the recording.


    Any additional comments?

    My initial reaction to Oren's personality and reading of this book wasn't good. He comes across loud, arrogant, and completely enamored with himself... With that being said, by the time you get to the end it feels right and fits. The book isn't about doing things the way they've been done before, and by telling the story the way he does he sets that frame and carries it through to the end.
    I highly recommend this book, and was already recommending it to people before I was finished. It's a fantastic method built and real science, and I can't wait to start incorporating it into my own strategies.

    2 of 2 people found this review helpful
  •  
    Frazer Santry, Ireland 03-02-14
    Frazer Santry, Ireland 03-02-14 Member Since 2014
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    "Interesting Ideas and points of reference"
    What made the experience of listening to Pitch Anything the most enjoyable?

    Liked the story telling albeit a bit brash but some great everyday references although in the book a little more in the high stakes game for me to relate to.


    1 of 1 people found this review helpful
  •  
    Matthew Virginia Beach, VA, United States 02-15-13
    Matthew Virginia Beach, VA, United States 02-15-13 Member Since 2011

    Hi I'm Matt. I help companies get found online in Google. I love to read, and I love just about anything to do with Science, & learning.

    HELPFUL VOTES
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    "You Know what to do, This Book tells you HOW to do"

    I'm in Sales, I've listened to a LOT of sales strategy and business books.
    I got more value in the first 7 minutes, than I have in hours and hours of other business books.
    7 minutes in, and I was like OMG this is huge..This is a road map, a repeatable method to follow, to get more sales.

    Just finished listening to the Audio version of Pitch Anything, and started re-listening to it again. Very informative, I've already started implementing what I'm learning. Thank you Oren for all the time and effort you put into learning and sharing this method.

    You want to be "That Sales Pro" That everyone compares success too?
    -Then get this book, and use it.




    5 of 7 people found this review helpful
  •  
    Lynn United States 06-17-13
    Lynn United States 06-17-13
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    "Very old-school approach to selling."
    This book wasn’t for you, but who do you think might enjoy it more?

    This is a fluff piece of BS where the author is way over confident and list a collection of tips and tricks to give a presentation. But in the end it is a mismatch with the way people buy today and misleading.


    9 of 14 people found this review helpful
  •  
    Michelle Mango Hill, Australia 11-13-13
    Michelle Mango Hill, Australia 11-13-13

    I love listening and reading books about mindset, entreprenuership, management, leadership, self improvement, and empowerment.

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    "Don't be decieved, this book is not about sales!"
    What did you love best about Pitch Anything?

    This book is way more than that. It covers aspects of business and sales, but the concepts can be used in your personal life too. I bought it because it was recommended by Internet Business Mastery. I loved it even though I do not pitch. I am developing a product and will be using the techniques Oren describes to help me find investors.

    One thing I didnt like was the narration. It was boring and tedious and lacked emotion. Weird also listening to someone read exactly from the book without modifying for the audio audience, you will notice what I mean when you buy it. Thankfully the content is brilliant.

    Highly recommended this book if you are an entreprenuer or business owner wanting to learn about human nature and how to identify situations where you could produce a better outcome or the outcome you want.

    There is also a complimentary monthly membership program that Oren has setup to support any further learnings.


    Who was your favorite character and why?

    Oren because he has the credibility and done his research to back his findings.


    What three words best describe Stephen Bowlby’s performance?

    Not that impressed, boring and lacked emotion. Also think when someone is reading a book that is a recollection of the author and you know they are not the author that maybe they should consider modifying the narration just slightly. As with some of the references in the book that don't make sense in an audio.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    I was really impressed and had never thought of human interaction in this way.


    3 of 5 people found this review helpful
  •  
    Rand Dallas, TX, United States 02-23-13
    Rand Dallas, TX, United States 02-23-13 Member Since 2010
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    "Making it Happen"
    Where does Pitch Anything rank among all the audiobooks you’ve listened to so far?

    Out of my entire library this book resides in the top 10.


    What other book might you compare Pitch Anything to and why?

    If Chip and Dan Heath's "Made to Stick" is the "stickiness" of an idea, then "Pitch Anything" is the "applicator". Metaphorically, these two books combine to create the "PostIt Note" of goal driven idea sharing.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    I did...and I harnessed the material two days later when pitching my CEO on a new business idea.


    Any additional comments?

    This book is not about selling. It is about reaching your audience in a way that harnesses the neuroscience behind how we receive and respond to new information. I should also mention that I was able to speak personally with Oren Klaff before pitching my CEO. He responded to my request for help in less than 48 hrs of my email. His intuitive understanding of my issue was spot on, and his advice was sincere and extremely helpful.

    3 of 5 people found this review helpful
  •  
    Douglas 06-30-14
    Douglas 06-30-14
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    "Pay for a narrator"
    Would you ever listen to anything by Oren Klaff again?

    No. Pitch is great but that doesn't mean you can narrate a book the same way. Very sound and useful tactics that get steamrolled in a high pressure presentation. If you're that successful a business man than you shapudlhave the capital to pay for a good narrator.


    0 of 0 people found this review helpful
  •  
    Chris Brantford, ON, Canada 06-18-13
    Chris Brantford, ON, Canada 06-18-13 Member Since 2013
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    "Misleading"
    What would have made Pitch Anything better?

    Actual instruction and explanation and not just marketing for the author's website and courses


    What do you think your next listen will be?

    A different author


    How did the narrator detract from the book?

    Too self centered


    What character would you cut from Pitch Anything?

    The Author


    Any additional comments?

    POOR POOR POOR

    5 of 10 people found this review helpful
  •  
    Emile Fayetteville, AR, United States 02-11-13
    Emile Fayetteville, AR, United States 02-11-13 Member Since 2011
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    "I love this book!"
    Would you listen to Pitch Anything again? Why?

    Yes. There are few books out there that I would consider reading a second time. I read the hard copy of this book and plan to listen to the Audible version once every year or two.

    It has been said that Pitch Anything "belongs on the bookshelf next to Cialdini’s Influence and Strauss’ The Game." There are a few other books written on human influence that I could add to that list, but I think that sums it up. Whether you are in politics, venture capital, sales, business or in any other profession in which influencing others is crucial, trust me: Read this book.


    2 of 4 people found this review helpful
  • Showing: 1-10 of 13 results PREVIOUS12NEXT
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  • hollegar
    Poznan, Poland
    12/1/13
    Overall
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    "Very good book"
    What did you like most about Pitch Anything?

    This book is very good in terms of showing how to pitch. You could learn many new techniques. Especialy the frame control.


    1 of 1 people found this review helpful
  • Martin
    Bromborough, United Kingdom
    1/14/14
    Overall
    Performance
    Story
    "So dull"
    What could have made this a 4 or 5-star listening experience for you?

    Less stories that ramble on for ever before getting to the point


    What was most disappointing about Oren Klaff’s story?

    I barely learnt anything - the long pointless stories just made me switch off


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Indifference


    0 of 0 people found this review helpful
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