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Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal | [Oren Klaff]

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million - and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn’t an art - it’s a simple science.
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Publisher's Summary

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million - and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn’t an art - it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.

Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:

  • Setting the Frame
  • Telling the Story
  • Revealing the Intrigue
  • Offering the Prize
  • Nailing the Hookpoint
  • Getting a Decision

One truly great pitch can improve your career, make you a lot of money - and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours.

Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience - and you’ll have more funding and support than you ever thought possible.

©2014 Oren Klaff (P)2014 McGraw-Hill Education

What Members Say

Average Customer Rating

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  •  
    Troy S. 05-27-14
    Troy S. 05-27-14
    HELPFUL VOTES
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    "Awesome"
    What did you love best about Pitch Anything?

    Amazing concept. Great delivery on the audiobook


    What was one of the most memorable moments of Pitch Anything?

    Closing the airport deal


    What does Oren Klaff bring to the story that you wouldn’t experience if you just read the book?

    The method in which he explains each portion of the plan helps it all make sense. He obviously has done his 10000 hours on the subject and knows it inside out.


    Was this a book you wanted to listen to all in one sitting?

    No
    Too much to take in. Best if taken in pieces and reread to really understand it.


    Any additional comments?

    well worth the money.

    15 of 16 people found this review helpful
  •  
    Alex Wiltsey Appleton, WI 05-17-14
    Alex Wiltsey Appleton, WI 05-17-14
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    "Excellent... period."
    What did you love best about Pitch Anything?

    I love the fact that the information and methods outlined really do track with actual science, and if you wanted you could pick up any piece of research on Neuro or Behavioral Economics and verify the concepts Oren is talking about.


    Who was your favorite character and why?

    My favorite character in this book isn't a character at all, but the pace this book takes. Oren blasts through his ideas in a way that literally keeps you on the edge of your seat, but is clear, concise, and doesn't gloss over the "good stuff". For a business book, this was a new one for me... normally I listen to books during my commute, but with this one I found myself leaving earlier in the morning and sitting in the parking lot upon arrival trying to will myself to stop.


    What about Oren Klaff’s performance did you like?

    Oren's energy and presence gives a voice and power to his book that I don't think could have been achieved had he hired someone else to do the recording.


    Any additional comments?

    My initial reaction to Oren's personality and reading of this book wasn't good. He comes across loud, arrogant, and completely enamored with himself... With that being said, by the time you get to the end it feels right and fits. The book isn't about doing things the way they've been done before, and by telling the story the way he does he sets that frame and carries it through to the end.
    I highly recommend this book, and was already recommending it to people before I was finished. It's a fantastic method built and real science, and I can't wait to start incorporating it into my own strategies.

    15 of 17 people found this review helpful
  •  
    Michelle 11-13-13
    Michelle 11-13-13

    I love listening and reading books about mindset, entreprenuership, management, leadership, self improvement, and empowerment.

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    "Don't be decieved, this book is not about sales!"
    What did you love best about Pitch Anything?

    This book is way more than that. It covers aspects of business and sales, but the concepts can be used in your personal life too. I bought it because it was recommended by Internet Business Mastery. I loved it even though I do not pitch. I am developing a product and will be using the techniques Oren describes to help me find investors.

    One thing I didnt like was the narration. It was boring and tedious and lacked emotion. Weird also listening to someone read exactly from the book without modifying for the audio audience, you will notice what I mean when you buy it. Thankfully the content is brilliant.

    Highly recommended this book if you are an entreprenuer or business owner wanting to learn about human nature and how to identify situations where you could produce a better outcome or the outcome you want.

    There is also a complimentary monthly membership program that Oren has setup to support any further learnings.


    Who was your favorite character and why?

    Oren because he has the credibility and done his research to back his findings.


    What three words best describe Stephen Bowlby’s performance?

    Not that impressed, boring and lacked emotion. Also think when someone is reading a book that is a recollection of the author and you know they are not the author that maybe they should consider modifying the narration just slightly. As with some of the references in the book that don't make sense in an audio.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    I was really impressed and had never thought of human interaction in this way.


    20 of 24 people found this review helpful
  •  
    Rand 02-23-13
    Rand 02-23-13 Member Since 2011
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    "Making it Happen"
    Where does Pitch Anything rank among all the audiobooks you’ve listened to so far?

    Out of my entire library this book resides in the top 10.


    What other book might you compare Pitch Anything to and why?

    If Chip and Dan Heath's "Made to Stick" is the "stickiness" of an idea, then "Pitch Anything" is the "applicator". Metaphorically, these two books combine to create the "PostIt Note" of goal driven idea sharing.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    I did...and I harnessed the material two days later when pitching my CEO on a new business idea.


    Any additional comments?

    This book is not about selling. It is about reaching your audience in a way that harnesses the neuroscience behind how we receive and respond to new information. I should also mention that I was able to speak personally with Oren Klaff before pitching my CEO. He responded to my request for help in less than 48 hrs of my email. His intuitive understanding of my issue was spot on, and his advice was sincere and extremely helpful.

    14 of 17 people found this review helpful
  •  
    Michael 01-14-15
    Michael 01-14-15

    Classics, history, historical fiction, marketing, Napoleonic stuff and of course 'Boys own Adventure'. This is my bent. Occasional self help as well.

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    "A Refreshing New Way of Doing Business"

    This is the way it should be done. Fun, exciting, professional and short. Oren Klaff knows his stuff and narrates his own work with passion and zeal. I believe his technique will work and I am taking on board his techniques, philosophy and methods, although I will do it with my unique style. I never wanted to be a salesman, but this book has given me the idea that I can do it, do it right and keep to my ideals. I don't recommend you listen to this book as I am not sure I want everybody out there to know this, but then again, bad pitches are such a waste of time. You still have to do your work to get your presentation right and know your stuff, but this book will give you a method that will work wonders, in my belief.

    2 of 2 people found this review helpful
  •  
    Matthew 02-15-13
    Matthew 02-15-13 Member Since 2011

    Hi I'm Matt. I help companies get found online in Google. I love to read, and I love just about anything to do with Science, & learning.

    HELPFUL VOTES
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    "You Know what to do, This Book tells you HOW to do"

    I'm in Sales, I've listened to a LOT of sales strategy and business books.
    I got more value in the first 7 minutes, than I have in hours and hours of other business books.
    7 minutes in, and I was like OMG this is huge..This is a road map, a repeatable method to follow, to get more sales.

    Just finished listening to the Audio version of Pitch Anything, and started re-listening to it again. Very informative, I've already started implementing what I'm learning. Thank you Oren for all the time and effort you put into learning and sharing this method.

    You want to be "That Sales Pro" That everyone compares success too?
    -Then get this book, and use it.




    12 of 16 people found this review helpful
  •  
    S.K.G. 10-19-14
    S.K.G. 10-19-14
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    "I Couldn't Buy Into It"
    What disappointed you about Pitch Anything?

    The concept is you can pitch anything by seizing the moment and dominating the meeting. I've sold millions of dollars of new technology to companies like Walmart, Walgreen, and Deluxe and I never met a buyer like Oren describes. If the product (or concept) makes economic sense, you don't need a gimmick.


    What do you think your next listen will be?

    Currently I'm into web marketing and communication.


    Did Oren Klaff do a good job differentiating all the characters? How?

    This is nonfiction. What characters?


    You didn’t love this book... but did it have any redeeming qualities?

    Even if I disagree with the author, listening still sharpens my skills.


    8 of 11 people found this review helpful
  •  
    Ty Mar San Fran 06-12-15
    Ty Mar San Fran 06-12-15 Member Since 2011

    Chillin' in the US, indulging in consumerist behaviour

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    "Strangely great"

    Odd narration but excellent core content. I'll be listening to it repeatedly (except the last chapter where he tells a useless story).

    1 of 1 people found this review helpful
  •  
    Samer Forzley 06-02-15
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    "Interesting"

    A new way to "frame" pitching excuse the pun. Will try to use the methods outlined to see how effective they are

    1 of 1 people found this review helpful
  •  
    Kristi 05-13-15
    Kristi 05-13-15 Member Since 2014
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    "Interesting but..."

    Overall I liked the book but I didn't love it. The narrating was excellent and made the information come to life. I don't do any kind of selling in my job. If I did, I would surely try to practice this STRONG approach, but I don't think I will unless I find someone else interested in practicing with me.

    1 of 1 people found this review helpful
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  • Martin
    Bromborough, United Kingdom
    1/14/14
    Overall
    Performance
    Story
    "So dull"
    What could have made this a 4 or 5-star listening experience for you?

    Less stories that ramble on for ever before getting to the point


    What was most disappointing about Oren Klaff’s story?

    I barely learnt anything - the long pointless stories just made me switch off


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Indifference


    4 of 4 people found this review helpful
  • H. B. Warren
    UK
    4/13/15
    Overall
    Performance
    Story
    "Limited relevance outside of US finance"
    What would have made Pitch Anything better?

    Whilst there's a few interesting ideas in this book. I couldn't help but be put off by Mr Klaff himself. I found the size of this man's ego grating. Excellent at his job he may be, but I would actively go out of my way not to work with him. Or listen to him further.

    The examples he gives apparently work well in the highly aggressive and confrontational US finance world, but they categorically do not work in other settings. For example, here in the UK where relationship building is far more important. In short people want to work with people they like. Life is too short not to. I've raised money before and mostly i find it comes down to chemistry and trust. Use these techniques here and you'll develop neither.

    Quite simply If I tried some of these techniques in my boardroom I would either be laughed out the door or would be picking up my final payslip.

    Furthermore, despite the fact that the book is about conveying messages, I also found the structure to be all over the place and little of it actually sunk in.

    So if you're US centric and work in finance, this may be useful. For anyone else, less so.


    What will your next listen be?

    not sure, probably another seth godin


    How did the narrator detract from the book?

    The narration was done by the author so it is hard to separate the two. I just found it to be one big ego trip.I lost count of the times he mentioned his private jets.


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Irritation


    1 of 1 people found this review helpful
  • Derrick
    2/23/15
    Overall
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    "Good but a bit over dramatic"

    I found this book useful, but it involves quite a bit of reading between the lines. In parts the author gets carried away with his grandeur. The narrative can be instructive, but the tone of the book is not instructional, a double edged sword. I would recommend but not to be taken literally as an instructive manual of sales.

    1 of 1 people found this review helpful
  • hollegar
    Poznan, Poland
    12/1/13
    Overall
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    "Very good book"
    What did you like most about Pitch Anything?

    This book is very good in terms of showing how to pitch. You could learn many new techniques. Especialy the frame control.


    2 of 2 people found this review helpful
  • Glenn
    6/21/15
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    Performance
    Story
    "Lousy Narrator Awsome Book"

    I have loved this book since the first time read it... And have and done so at least 15 times...

    So the poor review is only because of the extremely poor narration by Oren Klaff... it sound like A combination of a drunk Donald Duck and old recordings of Napoleon Hill

    Please bring back the old version with the professional Narrator... or send us a free copy of the physics book... bad bad narration...

    0 of 0 people found this review helpful
  • Zoe Richards
    5/27/15
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    "Great approach peppered with good stories"

    Really useful book and Oren's storytelling style is enjoyable to listen to and good to learn from.

    0 of 0 people found this review helpful
  • Mr. G. A. Wassell
    Stansted, UK
    5/9/15
    Overall
    Performance
    Story
    "best sales book I have read in the last 20 years"

    Oren has struck on something that I have known for a long time but I was unable to identify it precisely, let alone distil the idea and put it in to an understandable format.

    Reading this book has made me completely reevaluate my pitches in their entirety. Oren presents with passion and conviction.

    If you're in sales or you need to pitch anybody for anything, get this book.

    0 of 0 people found this review helpful
  • Roy
    2/11/15
    Overall
    "Pay attention and you'll learn a lot!"

    Great book, easy to understand and tons to learn! I'd suggest you buy this book if you would like to polish you pitching skills.

    0 of 0 people found this review helpful
  • spencerhudson
    2/2/15
    Overall
    Performance
    Story
    "Want more"

    Just finished and want to know more / read it he authors n cut both k. It was that good.

    I'm going to be checking the website for more

    0 of 0 people found this review helpful
  • Marko Laving
    Viimsi, Estonia
    1/8/15
    Overall
    Performance
    Story
    "super method. must practice."

    Explains many of my past success and failure situations. A must read book for every person, not only sales people.

    1 of 2 people found this review helpful

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