Through a combination of clear examples and valuable information throughout, Mortensen identifies the 10 critical persuasion skills and reveals the techniques for developing and maximizing each one. You'll quickly realize how powerful these techniques can be in business and in your personal life. Mastering them will translate directly to:
So, whether you're selling a product, an idea, a plan, or yourself, Persuasion IQ gives you the know-how, the tools, and the confidence to succeed - every time!
©2008 Kurt W. Mortensen; (P)2008 Brilliance Audio
"A terrific read and a sure-fire way to improve and enhance your powers of persuasion. This easy-to-read book reveals how you can change minds, influence others, and reach your ultimate goals!" (Larry King)
This audio book is painful to listen to. The narration is professional, but there is no life to it and the writing is dry like the desert.
There may be some excellent ideas here, but its too dry to get through.
Good book generally speaking, however deals more with developing strong character and skills for success in life, rather than dealing with the actual topic of persuasion. Having read a number of books on self development this one seemed to be quite weak. If you are looking for some solid persuasion techniques, this book will not provide them.
"good in places"
I must say I quite enjoyed this book. The reading style is a bit stilted, and some of the humour falls flat. There is also a tendency to state the obvious. However, on balance, there are enough gems of wisdom to make it worthwhile.
This book is more about changing yourself than about changing others. Its about how to become a persuasive person rather than about how to persuade. If you can afford it "Success Mastery Academy", by Brian Tracy is much more comprehensive and an easer listen, and you get both for one credit if you are a member. Having said that I am still glad I listened to this book and I would recommend it.
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