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Permission Marketing | [Seth Godin]

Permission Marketing

Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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Publisher's Summary

The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing" - the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating? Do you have a permission database? Do you track the number of people who have given you permission to communicate with them? If consumers gave you permission to talk to them would you have anything to say? Have you developed a marketing curriculum to teach people about your products? Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.

©1999 by Seth Godin, All Rights Reserved; (P)1999 Simon & Schuster, Inc., All Rights Reserved, SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster, Inc.

What Members Say

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    Amazon Customer 12-10-11 Member Since 2008
    HELPFUL VOTES
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    "Good concepts but outdated examples"
    Would you recommend this book to a friend? Why or why not?

    Yes. The concepts are good. However, the examples he uses are outdated. References to things like excite and the palm pilot leave me wishing the examples were more timely.


    2 of 2 people found this review helpful
  •  
    M. J. Quinn Redwood City, CA United States 04-24-13
    M. J. Quinn Redwood City, CA United States 04-24-13 Member Since 2012

    Poet, Musician, Songwriter, Author of The Dishwasher's Son

    HELPFUL VOTES
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    "Demystifies Selling"

    Whether you sell online or offline, have only one product or a catalogue, this audio makes the whole relationship between the seller and the buyer understandable, and equips you with the basic information necessary to begin forming relationships and turning those relationships into customers. Skip one of the basic components in this book and watch your sales suffer. Missing a critical step explained in this book? Fix it and watch your sales rise. Very cool stuff.

    1 of 1 people found this review helpful
  •  
    Richard Weaverville, NC, United States 02-16-11
    Richard Weaverville, NC, United States 02-16-11 Member Since 2009

    Writer, Reader, Former Bookseller (RIP Borders)

    HELPFUL VOTES
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    "Sure, this is good, I guess."

    Seth Godin is good at inventing new terms to label concepts that we might not otherwise have paid close enough attention to. I found this book to be disappointing in its lack of depth, but I am more aware of permission marketing, its importance, and how to implement it, so I would say, yes, it was worth the time and money.

    1 of 1 people found this review helpful
  •  
    Albert Colorado Springs, CO, United States 06-25-09
    Albert Colorado Springs, CO, United States 06-25-09 Member Since 2008
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    "Good ideas"

    I liked it but a little vauge

    3 of 4 people found this review helpful
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