Permission Marketing

By: Seth Godin

Narrated by: Seth Godin

The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing" - the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating? Do you have a permission database? Do you track the number of people who have given you permission to communicate with them? If consumers gave you permission to talk to them would you have anything to say? Have you developed a marketing curriculum to teach people about your products? Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.©1999 by Seth Godin, All Rights Reserved (P)1999 Simon & Schuster, Inc., All Rights Reserved, SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster, Inc.

outdated stories, yet a great reminder!

I read this based on a recommendation. Although the stories are outdated, the message is not and provided me a great reminder of what we're doing right and where we need to step up our game.

Great marketing resource

Although many of the products and stories are outdated, there is still plenty of valuable information that is shared that I plan to implement in my business.

Foundational for any level marketer!

Wow, I’ve been in social media marketing for 8 years and this book affirmed so much of what has built my success. Godin shares in a simple and structured way anyone can understand.

Thank you Seth, you delivered again!

Permission Marketing was my 3rd Seth Godin audiobook and 3rd excellent Seth listen. I've been in business 34 years and learned tremendously from this audiobook. Thank you again Seth.

Still good

It is dated at this point, but still worth the listen. It is really short, so not a waste of time.

Changing the game

Thank you, i enjoyed Seths audiobook.
The only small frustration is that some of the content mentioned in the book is not googleable like yoyodyne. Why use reference to something and it doesn't exit as in no website or reference. Other than that all good

Great book!

Love the philosophy and the energy. I wanted to read this book for a whyle. Thought me a lot!

Demystifies Selling

Whether you sell online or offline, have only one product or a catalogue, this audio makes the whole relationship between the seller and the buyer understandable, and equips you with the basic information necessary to begin forming relationships and turning those relationships into customers. Skip one of the basic components in this book and watch your sales suffer. Missing a critical step explained in this book? Fix it and watch your sales rise. Very cool stuff.

Great content, but needs an update

Seth Godin thoroughly yet concisely lays out a playbook for permission marketing, and much of what he discusses is timeless. However, this book could use an update, as many of the examples were dated, and considering the change in the internet over the past 20 years, I think this book could stand to be even more relevant. Still a great and essential read for those looking to become better marketers.

Chock full of re-thinking

scalable marketing that is immediately measurable. time to rethink everything we're doing to acquire and retain new business