Permission Marketing

By: Seth Godin

Narrated by: Seth Godin

The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing" - the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating? Do you have a permission database? Do you track the number of people who have given you permission to communicate with them? If consumers gave you permission to talk to them would you have anything to say? Have you developed a marketing curriculum to teach people about your products? Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.©1999 by Seth Godin, All Rights Reserved (P)1999 Simon & Schuster, Inc., All Rights Reserved, SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster, Inc.

outdated stories, yet a great reminder!

I read this based on a recommendation. Although the stories are outdated, the message is not and provided me a great reminder of what we're doing right and where we need to step up our game.

Great marketing resource

Although many of the products and stories are outdated, there is still plenty of valuable information that is shared that I plan to implement in my business.

Foundational for any level marketer!

Wow, I’ve been in social media marketing for 8 years and this book affirmed so much of what has built my success. Godin shares in a simple and structured way anyone can understand.

Thank you Seth, you delivered again!

Permission Marketing was my 3rd Seth Godin audiobook and 3rd excellent Seth listen. I've been in business 34 years and learned tremendously from this audiobook. Thank you again Seth.

Still good

It is dated at this point, but still worth the listen. It is really short, so not a waste of time.

Changing the game

Thank you, i enjoyed Seths audiobook.
The only small frustration is that some of the content mentioned in the book is not googleable like yoyodyne. Why use reference to something and it doesn't exit as in no website or reference. Other than that all good

Great book!

Love the philosophy and the energy. I wanted to read this book for a whyle. Thought me a lot!

Sure, this is good, I guess.

Seth Godin is good at inventing new terms to label concepts that we might not otherwise have paid close enough attention to. I found this book to be disappointing in its lack of depth, but I am more aware of permission marketing, its importance, and how to implement it, so I would say, yes, it was worth the time and money.

Great actionable ideas

Great ideas, quick listen,
a little out of date but the ideas are more relevant now than ever

Another perspective

Short and to the point. The actionable steps are helpful but the examples get boring. The narrator was ok. But short enough to listen just for another perspective.