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Permission Marketing Audiobook

Permission Marketing

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Publisher's Summary

The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing" - the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating? Do you have a permission database? Do you track the number of people who have given you permission to communicate with them? If consumers gave you permission to talk to them would you have anything to say? Have you developed a marketing curriculum to teach people about your products? Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Godin demonstrates how marketers are already profiting from this key new approach in all forms of media.

©1999 by Seth Godin, All Rights Reserved; (P)1999 Simon & Schuster, Inc., All Rights Reserved, SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster, Inc.

What Members Say

Average Customer Rating

4.1 (378 )
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Performance
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  •  
    M. J. Quinn Redwood City, CA United States 04-24-13
    M. J. Quinn Redwood City, CA United States 04-24-13 Member Since 2014

    Poet, Musician, Songwriter, Author of The Dishwasher's Son

    HELPFUL VOTES
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    "Demystifies Selling"

    Whether you sell online or offline, have only one product or a catalogue, this audio makes the whole relationship between the seller and the buyer understandable, and equips you with the basic information necessary to begin forming relationships and turning those relationships into customers. Skip one of the basic components in this book and watch your sales suffer. Missing a critical step explained in this book? Fix it and watch your sales rise. Very cool stuff.

    2 of 2 people found this review helpful
  •  
    Amazon Customer 12-10-11 Member Since 2016
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    "Good concepts but outdated examples"
    Would you recommend this book to a friend? Why or why not?

    Yes. The concepts are good. However, the examples he uses are outdated. References to things like excite and the palm pilot leave me wishing the examples were more timely.


    2 of 2 people found this review helpful
  •  
    Richard Weaverville, NC, United States 02-16-11
    Richard Weaverville, NC, United States 02-16-11 Member Since 2011

    Writer, Reader, Former Bookseller (RIP Borders)

    HELPFUL VOTES
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    "Sure, this is good, I guess."

    Seth Godin is good at inventing new terms to label concepts that we might not otherwise have paid close enough attention to. I found this book to be disappointing in its lack of depth, but I am more aware of permission marketing, its importance, and how to implement it, so I would say, yes, it was worth the time and money.

    1 of 1 people found this review helpful
  •  
    Albert 06-25-09
    Albert 06-25-09
    HELPFUL VOTES
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    "Good ideas"

    I liked it but a little vauge

    3 of 4 people found this review helpful
  •  
    Ever Enrique Cruz montreal 05-12-16
    Ever Enrique Cruz montreal 05-12-16 Member Since 2016

    Ever C.

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    "Great book!"

    Love the philosophy and the energy. I wanted to read this book for a whyle. Thought me a lot!

    0 of 0 people found this review helpful
  •  
    Zubair 02-26-16
    Zubair 02-26-16 Member Since 2015
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    "Brilliant...just Brilliant"

    Where do i start. The book was so good, i actually listened to it back to back twice. its short, concise and to the point. Learnt a lot about traditional marketing and how permission marketing is so much more effective in terms of long run relationships with your customers. Great examples and analogies to help better understand the context also.

    0 of 0 people found this review helpful
  •  
    Carmen L Rojas 10-19-15
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    "Ideas for marketing improvement will be found here"

    Excellent book with the perfect mix of fact and insight. The only drawback is there is no website to go get the lists he is talking about. I kinda want to go buy the book to get the lists but debating because I bought the audible. ....

    0 of 0 people found this review helpful
  •  
    Josh Corona, CA 04-29-15
    Josh Corona, CA 04-29-15 Member Since 2016

    Orange Mud

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    "Good but dated"


    The book is old so just keep that in context. All great data though and definitely worth looking into for permission based marketing.

    0 of 0 people found this review helpful
  •  
    Ben M NY, NY 03-24-15
    Ben M NY, NY 03-24-15 Member Since 2015

    Ben M

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    "Written in 2001"

    In internet time, this is 200 years ago... Get a more updated book. Getting something else instead. Sorry and thank you

    0 of 0 people found this review helpful
  •  
    Anthony Goldbloom 03-20-15 Member Since 2016
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    "Very dated"

    Would have been extremely worth listening to in the early 2000s, but the state of the art in digital marketing has progressed a long way since then

    0 of 0 people found this review helpful

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