A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the "Outthinkers"
"Outthinkers" are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists.
Outthink the Competition presents stories of breakthrough companies like Apple, Google, Vistaprint, and Rosetta Stone whose stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include:
It's time to buck tradition in order to stay ahead. Outthink the competition and uncover opportunities hiding in plain sight.
©2012 Kaihan Krippendorff (P)2012 Audible, Inc.
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"Excellent, now on my fourth listening"
Top 5%. A great mix of suggestions that are completely applicable in most business situations. A nice step away from the "theoretical" strategy books, to a more practical rhetoric
I listen to audiobooks in the car so I wouldn't have read (listened) this book without him.
Absolutely, very compelling.
Give it a try, you wont regret it.
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