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Oprah (Brand) New Audiobook

Oprah (Brand) New

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Publisher's Summary

Harvard Business School professor Nancy F. Koehn provides a powerful lesson on brand stewardship in time of crisis. Her subject: Oprah Winfrey. When the integrity of your brand is in danger, Koehn advises, follow Oprah's lead. Return to your core values. Level with your customers. Prove that you mean it.

In the crucible created by the James Frey controversy, what kind of leadership would Oprah exercise? How would she respond, this thoughtful entrepreneur, who has used her empathy and vision and story, and her sense of responsibility, to create one of the most powerful brands in history?

©2010 Nancy F. Koehn (P)2009 Audible, Inc.

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