Search engine optimization (SEO) is the art and science of making web pages attractive to the search engines. The goal of search engine optimization is to have your website ranked in the top ten internet search hits that appear on the first page.
©2011 Ade Asefeso MCIPS MBA (P)2013 Ade Asefeso MCIPS MBA
Because it's basically a brochure of the author's company. I am sure he is good at SEO but he doesn't give anything for an amateur computer user other than "find the keywords related to your business and keep repeating them on your blog".
Very helpful book
Non-techinal, easy to understand that follows a logical flow.
Very good advice that would be much better without the constant self promoting advice to visit his site and use his paid services. Once or twice would be enough for any book. Once or twice in almost chapter is over kill. I believe the author would call this spamming.
All in all a very helpful book that would be better without the constant self promoting.
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