For as long as you can remember, you’ve had a dream. You've longed to see your product idea come to fruition so you never have to work for anyone else again.
Stephen Key has been living this dream for 30 years. The developer of such lucrative products as Michael Jordan's WallBall®, the Spinformation® rotating label, and HotPicks® guitar picks, he knows better than anyone how to make a great living as an entrepreneur. Key develops ideas for new products, licenses them out, collects royalty checks, and doesn't look back. You can do it, too. All you need is One Simple Idea. In this book, Key reveals the secrets that helped him and thousands of his students - including best-selling author Tim Ferriss - turn their creativity into a passive income generator by "renting" an idea to a company, which takes care of R&D, production, marketing, sales, accounting, distribution, and everything else you don't want to do.
You’ll be amazed at how simple the process of licensing an idea for profit actually is. Key explains how to:
The age-old business assumption that ideas must come from within organizations has been shattered. From global corporations to small businesses, companies have become so confident in outside entrepreneurs that licensing is now a $500 billion industry. Businesses need "freelancers" like Key - and you - to provide creative, marketable ideas for new offerings.
With One Simple Idea, there's no prototyping, no patents, and, best of all, no risk. You can make the system work for you - rather than the other way around.
©2011 McGraw-Hill (P)2011 McGraw-Hill Education
"Ever heard of Teddy Ruxpin or Lazer Tag? Both have Stephen Key's mark on them. He is the Yoda of 'renting' ideas for serious passive income. From how-to to war stories, this is a great book." (Tim Ferriss, author of The 4-Hour Workweek)
"Mr. Key’s brilliance, wisdom, and insight will make you rich. Buy this book!" (Mark Victor Hansen, best-selling author and co-creator of the Chicken Soup for the Soul® series)
"Stephen Key has written a book overflowing with the all-important information that inventors need: a step-by-step guide through everything that goes into a successful product introduction." (Gary Dahl, Pet Rock® inventor)
Concise and well structured. Nice balance of stories and hard data. Detailed steps, although not as a flow chart or outline. quick read.
Aside from the speaker making the impression of falling asleep any second now during the audio book, his performance was lifeless and dull.
The content is still worse. Lots of red flags ("and you can, too!"), self-promotion of his courses, tons of repetition, lists of dubious value and advice, how to use Google. It's hard to say that there was valuable content in there. The impression I got was that there is mostly common sense advice and just enough motivation to keep the daydream going but careful enough, not to take responsibility by telling you to avoid all kinds of investment. It's the perfect scheme.
Casting aside the fact, that the author was an well-connected industry veteran before starting licensing his ideas ("you can, too!"), I would love to know, how much the author earns in patents vs from his courses/writing. Just the relative numbers.
Because this seems like one of those "advice books" that contain only hot air and make just two parties money; the publisher and the author.
I liked the book purpose and flow. It was very informative. It have very good top level information and hits on several key topics and dos and don'ts. However, it doesn't go into much details and specifics. Overall I liked the book and it served as a primer for licensing.
this book could have been half an hour long if the author didn't talk about himself so much. This is like a son or daughter of a super famous celebrity writing a book on how easy it is to break into the film industry. Nothing in this book is easy or cheap to do as the author would have you believe.
The first five hours of this book talks about how to get an idea. Hundreds of books like this on the market already.
Licensing is an extremely expensive project. The author had previous connections and sounds like he came from money.
I can save you 8 hours of your life right now: get an idea and make it, file provisional patent, make phone calls to companies in hopes they like it.
I proudly INVENTED (the author hates this word) my own product and have been selling it for seven years. I've made the rounds with stuff like this. Nothing in this book I haven't heard in twenty other books.
I have 355 titles in my library and this is the worst narration I've heard. It ruins the book. I don't believe for a second that any customers actually gave this performance higher than one star.
"A must read for all creatives"
Having listen to the book I shall defiantly listen again soon and use it as a reference book in the future. I am now halfway though One simple idea for startups.
I was shocked at how quickly and cheaply Stephen gets his prototypes made and products to market. Wow how I have made my life hard over complicating things.
Wish I had read this book years ago. I have now bought copies for 4 friends.
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