Learn how to choose the right business structure; manage money and cash flow; adopt and apply basic accounting principles; get yourself - and others - paid; raise money; protect personal assets; select an insurance plan; develop an online business presence; facilitate shipping and returns; hire employees; obtain licenses and permits; understand contracts; pay taxes, and take the tax deductions you're entitled to take. Includes eGuide with resources.
©2008 Nolo; (P)2009 Nolo
Very useful tactical information for forming and operating a startup business. I normally listen to most books at 2-3x speed, but since there is so much info in this one I couldn't quite absorb it all at the highest speed. Granted, it doesn't cover everything that you need to know, but it went deeper than I expected in several areas, and it contained a lot of useful info (mostly in the finance/tax sections) that I didn't run across yet in other startup books. The only annoying thing about this audio book is the audio production. They added different sound effects, and a second "narrator" to introduce sections or pose setup questions. The primary narrator (who is one of the authors) did a very good job, and these added embellishments felt out of place and amateurish. Hence the 3-star rating for the "performance".
fantastic tax section. practical and detailed. amusing delivery and lots of real life examples. the tax advice is detailed regarding the rules and keeping log books and how to decide for example whether or not to depreciate.
Unfortunately the content has become dated already. While the concepts hold true, the means and method recommended are suffering from the advancements in the Internet.
Think about making it timeless instead of timely. A bit too much PR for othe NOLO products.
Performance was fine.
Content was fair but not really unique. It did a fair job of putting many concepts together into one compact recording.
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