Learn how to choose the right business structure; manage money and cash flow; adopt and apply basic accounting principles; get yourself - and others - paid; raise money; protect personal assets; select an insurance plan; develop an online business presence; facilitate shipping and returns; hire employees; obtain licenses and permits; understand contracts; pay taxes, and take the tax deductions you're entitled to take. Includes eGuide with resources.
©2008 Nolo; (P)2009 Nolo
Very useful tactical information for forming and operating a startup business. I normally listen to most books at 2-3x speed, but since there is so much info in this one I couldn't quite absorb it all at the highest speed. Granted, it doesn't cover everything that you need to know, but it went deeper than I expected in several areas, and it contained a lot of useful info (mostly in the finance/tax sections) that I didn't run across yet in other startup books. The only annoying thing about this audio book is the audio production. They added different sound effects, and a second "narrator" to introduce sections or pose setup questions. The primary narrator (who is one of the authors) did a very good job, and these added embellishments felt out of place and amateurish. Hence the 3-star rating for the "performance".
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