With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.
As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how “culture jammers” utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe Camel”).
No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.
"This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable."
Naomi Klein, from her Introduction
©2002 Naomi Klein (P)2012 Macmillan Audio
I wanted so much to listen to this book, but the narration makes it unlistenable. Why is there this trend toward extremely over-enunciated narration. It's irritating. Such an important book and it sounds as if a computer was used to tape it. Every single plosive t or p just popping like a pair of castanets . . ..
I can't say, I had to stop listening in the first chapter due to the terrible narration.
Overly enunciated and totally the wrong "tenor" for this topic. This narrator would be good for reading childrens' stories or chick-lit, but not for a serious topic. Surely there were other female narrators who could have brought some heft to the material.
Whenever I read one of Naomi Klein's books, I find myself in a perpetual state anxiety and indignation about the injustice the powers that be (the 1%) force on people less fortunate than they are.
No. In fact, I had to stop listening to the audio version and revert to the print version because the performance was so stilted.
Nicola Barber over enunciates every single word. Her reading has the effect of causing the listener to focus on her performance instead of what is being said. Really awful and very frustrating because this is an interesting book.
As always Naomi Klein has presented a well researched and fascinating report on a timely subject. She does great work. I recommend this title be read in the print version unless you can get past the reader's performance.
I really enjoy Naomi Klein's lectures and have learned a lot from them so I went back to listen to this while I worked. The book does feel a bit quaint in its' references and scale now (talk of book store monopolies, the Internet in nascent form & guess jeans) but it all still applies with the names of players changed (in some cases not) and the markets expanded. Worth your time for the breakdown of companies shifting away from manufacturing product to persona, if nothing else, and there is a lot to be gleaned. Check it out if you want to get a sense of where American manufacturing jobs went and where your shirts come from.
The problem I had was a small one: the robotic phrasing of the narrator was distracting and when she read out colloquial terms it became comical. I don't mind her mispronouncing the name of portland's Willamette River but I found it derailed my listening when she would read out dated slang.
If that kind of thing bothers you, prepare yourself for a stilted listening experience. Otherwise, you'll be fine!
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