If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet honest and helpful sales copy.
Whether you're a coach, author, financial advisor, B-to-B product manager or simply a professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and tweaking it into an effective selling tool. This concise handbook from a copywriting expert known for creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.
This is a resource you'll want to consult again and again to transform a boring, weak promotion into one that sings you honorably into the profit column.
Marcia Yudkin is the author of Meatier Marketing Copy, Persuading on Paper, 6 Steps to Free Publicity, and 13 other traditionally published books, including a Book of the Month Club selection and another featured on "Oprah." She has delivered commentaries on National Public Radio and landed publicity on page 1 of the Wall Street Journal.
©2012 Marcia Yudkin (P)2013 Marcia Yudkin
Book has good content but delivered very poorly. The narration is lifeless and thus very hard to follow. In the case of audio books, the narrator is as important as the content.
Leave the story as is but change the narrator
The book should be read by someone else.
Meaty for the length of it.
Although, it's short, the author covers a lot! Gives excellent examples.
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