A lot of business books hold your hand, make you feel good, and are set to convince you that your passion and “unique” business idea are enough to plow through your competition, garner new leads, and make millions just because you can write a business plan that says so.
This is not that kind of book.
A 20-something hustler, rainmaker, and boot-strapper who has survived and thrived despite never having held the proverbial “real” job, Scott Gerber is the ultimate “Generation Y-er.” He’s a self-taught serial entrepreneur who built several successful businesses without storied business connections, a business-school background, executive training—or investment dollars. And in Never Get a “Real” Job, he shows you how he succeeded so you can overcome today’s chronic conditions of mass unemployment, underemployment, and dead-end 9-to-5s.
Gerber gives you the no-bull reality on turning your business idea into a viable enterprise capable of generating real income now—based on his hard-knocks lessons learned in the entrepreneurial trenches.
From the perils of doing too much too fast, to bogging down a promising start-up with infrastructure long before it’s needed, Gerber has experienced firsthand how you can sabotage your own business. Never Get a “Real” Job will help you avoid the costly mistakes that can take down your enterprise at any time, helping you to get off the ground, establish your business, and keep it successfully up and running.
But Gerber isn’t just giving you a collection of war stories. He gives you insights from a fellow young entrepreneur on how to start from absolutely nothing—building a viable business model from the groundup. Along with straight-shooting advice on creating contacts and cultivating clients, he offers practical, affordable, step-by-step instructions on how to constantly analyze, refine, and target your business offerings—while minimizing wasted time and keeping you on track.
With vast resources like online tools, websites, checklists, and hard coaching, as well as thousands of dollars worth of connections to free and discounted small business services, Never Get a “Real” Job takes you off the unrewarding resume and cover-letter cycle, while putting you on the road to becoming a self-sufficient business owner and creating a life that gives you a real shot at the success you deserve.
©2010 Scott Gerber (P)2011 Gildan Media Corp
I rarely write a bad review, but this one irked me.
There's some good tidbits of info in this book, but the first 30 minutes involves a haranguing of the reader, assuming you are a spoiled, egotistical, lazy brat who needs deflating before the information can be delivered. I'm not sure if its supposed to be funny or addressing a real social issue. Either way I paid for business advice, not a smarmy 30 minute talking down, when the point could have been made in 5 minutes max.
(I like when he says in a condescending tone "here's some free advice". We'll no its not quite free is it?)
Having said that, once the half hour of abuse ended there was some good information here and there that allowed me to get through to the end.
Overall though, if you're looking for a good, new business book, I'd recommend Super Rich instead. He delivers the same down to earth business advice without the condescending and passive aggressive attitude.
Yes, so much good information. As you work through idea's for a business listen to it again to pick out the pieces that apply.
The E-myth by Michael Gerber. Both explain the realities of running a business. The other is the 4 hour work week which expalins how to stream line business
Trite, corny, and lacking substance. This book fails quality control from the outset. Garbage like this should be filtered from Audible so that people don't waste their money and credits.
Yes. Honest look at Entrepreneurship and all that comes along with it.
interesting reading style
Yes but of course not possible
Honest and Actionable. This book was the first that actually presented relevant information and ideas that I could act on. Specific web addresses, examples, and data to support and explain his advice.
Seriously the Best Biz Book Our there. It it wasn't I would have given up trying to write this review long ago.
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