Do you have the eyes, the ears, and the hands to be a Nanovator? You’re about to find out. In India, entire families—too poor to afford a car—crowd onto a single motor scooter every day to brave the tangled traffic lurching through the streets. One evening Tata Motor’s venerable chairman Ratan Tata witnessed something on those rain-soaked streets that both horrified him and birthed a dream: an overloaded scooter lost traction in a busy intersection and sent several members of the family tumbling across the pavement. In that moment Nanovation took root in Tata’s imagination. The very idea was supposed to be impossible. A safe and appealing family car for the price of a motor scooter? The experts dismissed it. But Ratan Tata was undeterred. When budget constraints, design restrictions, the rising costs of materials, and political agitation threatened to derail the project, Team Nano pressed on.
This is the story of how, in the face of insurmountable odds, Tata Motors created one of the greatest innovations in the auto industry since the Model-T. Nanovation has disrupted an entire industry and changed the game for India forever. Imagine what it can do for your business. Is your company changing the way society functions? What's your Nanovative idea? It's time get moving!
©2011 Dr. Kevin Freiberg, Jackie Freiberg, Dain Dunston (P)2011 Oasis
I truly wanted to learn about how this revolutionary car came to live, instead, I was forced to listen to the authors preach a few simple point over and over, (and over) again. No meat, just stale bread crumbsIt's a shame, I am a product designer trying to learn more about how great products come about. Instead of being inspired by a great story, I was forced to listen to a terribly under researched, under written, overly half-baked and re-heated (boring) self help business book, by authors that are much more interested in self promotion then doing their job, (which is telling a great story compellingly).I am passing on all the books from these authors.I have been an Audio listener for years, this is my first review
He was fine, I ended up trying to listen at 2x speed, but still could not stand being told the same thing 5+ times, (just terrible)
The book is a mix-mash of some story, some preaching, and mixed all together, repeated again and again, Maybe we need to fire the editor's too. The car could be great, I have no idea from the book, it just does not tell you the story.
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