We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
Multiscreen Marketing Audiobook

Multiscreen Marketing: The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones

Regular Price:$19.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Simplify your multi-screen marketing by putting consumers at the center of your strategy.

The rise of the digital age means that consumers have unprecedented access to information, and they're no longer interested in a "one size fits all screens" experience. Multi-screen Marketing: The Seven Things You Need to Know to Reach Your Customers Across TVs, Computers, Tablets, and Mobile Phones is a comprehensive guide to understanding the multi-screen consumer. Written by thought leaders from Microsoft's Advertising division, the book identifies what drives consumer behavior across devices and digital platforms - sequentially, simultaneously, at home, at work, and everywhere in between. The underlying concept is that marketers need to move beyond a technology feature-obsessed approach, where a device's capabilities dictate one's marketing plan, and instead, focus on the underlying needs and motivations of their customers. This approach can help marketers simplify their strategy, while enabling them to leverage the right screen with the right message in the right moment.

Companies are learning that using the same legacy television advertising and content across all digital media will not help them break through the clutter. To truly take advantage of the unprecedented opportunity served up by the multi-screen world, the authors show how bringing consumers firmly back into focus will ultimately deliver more value for marketers. Listeners will learn how to tailor their approach to most effectively reach their customers through the following multi-screen pathways:

  • Content Grazing : uses 2+ screens for unrelated content
  • Quantum: transitions sequential activity from one screen to another
  • Investigative Spider-Webbing : views related content on 2+ screens
  • Social Spider-Webbing: sharing and connecting with others on 2+ screens

Download the accompanying reference guide.

©2014 Matt Tenney (P)2014 Audible Inc.

What Members Say

Average Customer Rating

4.0 (1 )
5 star
 (0)
4 star
 (1)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Overall
4.0 (1 )
5 star
 (0)
4 star
 (1)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Story
5.0 (1 )
5 star
 (1)
4 star
 (0)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Performance


There are no reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.