Mr. Shmooze: The Art and Science of Selling Through Relationships Audiobook | Richard Abraham | Audible.com
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Mr. Shmooze: The Art and Science of Selling Through Relationships | [Richard Abraham]

Mr. Shmooze: The Art and Science of Selling Through Relationships

Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about taking, nor is it about persuading. Selling, believe it or not, is about giving. Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests.
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Publisher's Summary

Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about taking, nor is it about persuading. Selling, believe it or not, is about giving.

Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests. And, at the end of the day, they reward him handsomely for bringing joy, humor, and wisdom into their lives.

Woven into the story are several powerful lessons for salespeople in all industries who attempt to build relationships as the emotional bridge to their clients.

  • Bring extraordinary passion and energy to personal communications
  • Generate contagious, positive feelings, lifting spirits because people buy with their emotions
  • Make the small, positive gestures that can lead to huge, long-term results
  • Abraham has had a diverse business career that has established him as a well-known expert on what makes high-performing salespeople

Mr. Shmooze gives you the new approach you need to sell like you've never sold before!

©2010 Richard Abraham (P)2010 Audible, Inc

What Members Say

Average Customer Rating

3.9 (17 )
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Performance
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  •  
    James ALFORD, FL, United States 02-06-14
    James ALFORD, FL, United States 02-06-14 Member Since 2013

    Business major 9-5 in the nonprofit world and after hours entrepreneur.

    ratings
    REVIEWS
    5
    1
    Overall
    Performance
    Story
    "Great Short Listen"
    If you could sum up Mr. Shmooze in three words, what would they be?

    Learn to connect.


    Any additional comments?

    This is a great book on becoming a person that connects with everyone. Great for short day business trips. I've listened to it multiple times.

    0 of 0 people found this review helpful
  •  
    Christy Paso Robles, CA, United States 04-12-12
    Christy Paso Robles, CA, United States 04-12-12 Member Since 2009
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Entertaining!"
    Would you recommend this audiobook to a friend? If so, why?

    Yes!


    What was one of the most memorable moments of Mr. Shmooze?

    I would say moments. Mr. Shmooze always had a positive attitude and made others feel good about themselves. When one does that, people are automatically attracted to that person and want to be with and do business with that person.


    What about Peter Ganim’s performance did you like?

    He is just so lively! I was smiling the whole time.


    Was this a book you wanted to listen to all in one sitting?

    Yes, but was also easy to start and stop as time allowed.


    Any additional comments?

    This is a "life" book. It is not just about sales, but how one can approach life and get more from it.

    0 of 0 people found this review helpful
  •  
    Tony St Ives, Australia 01-04-11
    Tony St Ives, Australia 01-04-11 Member Since 2008
    HELPFUL VOTES
    18
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    7
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    Overall
    "Born in the USA"

    If you assume that the business world is bigger than the USA then this book has limited value. Nothing new but assumes that customers like fake compliments, insincere gestures and high fiving at breakfast meetings. The voices are good and must admit I chuckled many times at the one dimensional approach to solving people problems. If I did these stunts on my clients I will be called Mr Sleaze not Mr Shmooze. God Bless America

    0 of 0 people found this review helpful
  •  
    Steve Owens 12-26-10
    Steve Owens 12-26-10 Member Since 2008
    HELPFUL VOTES
    7
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    5
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    Overall
    "Great Book"

    Working in Hollywood you are always looking for new wasy to "shmooze". The book is funny, interesting and creative....

    0 of 1 people found this review helpful
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