Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about taking, nor is it about persuading. Selling, believe it or not, is about giving.
Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests. And, at the end of the day, they reward him handsomely for bringing joy, humor, and wisdom into their lives.
Woven into the story are several powerful lessons for salespeople in all industries who attempt to build relationships as the emotional bridge to their clients.
Mr. Shmooze gives you the new approach you need to sell like you've never sold before!
©2010 Richard Abraham (P)2010 Audible, Inc
Great story told for a great reason: We're ALL in sales; may as well do it right! Richard Abraham lays it out for us beautifully.
Interesting, informative, illustrative and useful. I like how positive is the tone of the book and how many good ideas not only to cause a good impression in others, but to change their lives for good; to contribute.
Wow! What a treat. I've smiled so much and been brought to tears by a sales and marketing book. Never thought that would happen. Not just a must read. This one is a must read and re-read often!
Great information delivered in a practical real world setting so it is transferable. As a real estate agent the topic is very relatable.
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