Money Anxiety is a behavioral economics book exploring how financial anxiety impacts consumer behavior. The book explains why we make instinctive financial decisions, why we are more risk averse when stressed, and why we hate to lose more than we love to win. This book references scientific research and empirical analysis conducted by Daniel Kahneman, PhD, Nobel Prize recipient in economics, on thinking fast and slow; Dan Ariely, PhD, on irrational behavior; Deepak Chopra, MD, and Rudolph E. Tanzi, PhD, on the three major components of the human brain; and Nassim Nicholas Taleb, PhD, on the impact of the highly improbable.
©2015 Dan Geller (P)2016 First Edition Design Publishing
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