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Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices | [Jeff Hasen]

Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing explains the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.
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Publisher's Summary

Integrate your mobile marketing program and take your brand to the next level.

Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes listeners through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.

With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts, why some have failed, and how others bravely turned to mobile. This book:

  • Demonstrates how to integrate mobile into marketing programs and how to effectively measure it
  • Explains how to make your existing marketing spends work harder
  • Delivers step-by-step instructions on how to optimize campaigns in real-time
  • Shows how to determine which mobile tactics are keepers and which are not

It's time to mobilize your marketing programs and drive your profits to new heights.

©2012 Jeff Hasen (P)2012 Audible, Inc.

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  • paul
    belfast, United Kingdom
    3/29/14
    Overall
    Performance
    Story
    "awful"
    Would you try another book written by Jeff Hasen or narrated by Johnny Heller?

    mo


    What was most disappointing about Jeff Hasen’s story?

    self promoting and quite boring. didnt teach you anything.


    How did the narrator detract from the book?

    narrator was fine.


    If you could play editor, what scene or scenes would you have cut from Mobilized Marketing?

    i dont think the book is good in any part


    Any additional comments?

    not what was described.

    0 of 0 people found this review helpful
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