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Meatier Marketing Copy: Insights on Copywriting That Generates Leads and Sparks Sales | [Marcia Yudkin]

Meatier Marketing Copy: Insights on Copywriting That Generates Leads and Sparks Sales

Unleash the power of words to sell.It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale.
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Publisher's Summary

Unleash the power of words to sell. It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale. Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you'll want to devour veteran wordsmith Marcia Yudkin's advice on strategies that sell. Vivid examples and vignettes from research studies illustrate her tips.

Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 14 other books.

©2011 Marcia Yudkin (P)2011 Marcia Yudkin

What the Critics Say

"There are few genuine thought leaders in the field of copywriting. Marcia Yudkin is one of them. The strategies she presents in 'Meatier Marketing Copy' are all easy to understand and implement, yet profoundly insightful. If you want to write marketing copy that sizzles and sells, this book is a must-read." (Steve Slaunwhite, Author, Start & Run a Copywriting Business, Co-Author, The Wealthy Freelancer)

"Marcia Yudkin is a genius at writing copy that gets read and makes sales. This brilliant book reveals her proven secrets, tips, tricks and more. I have 30 years experience as a copywriter and found gems in here I didn't know or had forgotten. Read 'Meatier Marketing Copy' - It's got the beef!" (Joe Vitale, Author, Hypnotic Writing, Buying Trances, Attract Money Now, and many other books)

What Members Say

Average Customer Rating

3.9 (34 )
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  •  
    01-06-12
    01-06-12 Member Since 2005
    HELPFUL VOTES
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    "The most useful book I have ever read/heard."
    Where does Meatier Marketing Copy rank among all the audiobooks you’ve listened to so far?

    Meatier Marketing Copy is the most useful book I have ever listened to or read. My copy writing skills improved with one listen.


    What did you like best about this story?

    No wasted words. Clearly presented, extremely useful information.


    Have you listened to any of Marcia Yudkin’s other performances before? How does this one compare?

    I have not listened to any of Marcia's other books, but I will


    4 of 4 people found this review helpful
  •  
    C. A. Milus 09-19-13
    C. A. Milus 09-19-13 Member Since 2012
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    "Excellent Information"

    I was surprised (pleasantly) to find that this audio was well done and a great deal of very practical and valuable information for copywriters of ALL levels...

    1 of 1 people found this review helpful
  •  
    Glenn Richmond Hill, ON, Canada 06-08-13
    Glenn Richmond Hill, ON, Canada 06-08-13 Member Since 2008
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    "Packed with Copywriting ideas"

    Short packed with solid information about copywriting. I will be listening to this one again.

    1 of 1 people found this review helpful
  •  
    Brenda Jacksonville, FL, United States 10-01-12
    Brenda Jacksonville, FL, United States 10-01-12
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    "Great Tips for Copywriters"
    If you could sum up Meatier Marketing Copy in three words, what would they be?

    copywriting scientific types


    What other book might you compare Meatier Marketing Copy to and why?

    I haven't read anything else like it.


    What about Marcia Yudkin’s performance did you like?

    She had an upbeat voice.


    If you were to make a film of this book, what would be the tag line be?

    It's not that kind of book.


    1 of 1 people found this review helpful
  •  
    F Tultitlan, Mexico 06-04-12
    F Tultitlan, Mexico 06-04-12 Member Since 2011
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    "Good Information"

    I learn a lot, however this is the kind of information that could be with a PDF, I have to pay twice, for audio and for PDF in another store, a PDF not only with the book but a few more real life examples would work better, anyway I recommend it.

    1 of 1 people found this review helpful
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