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Meatball Sundae | [Seth Godin]

Meatball Sundae

New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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Publisher's Summary

American Express could have become PayPal, but they watched the opportunity go by. FedEx uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the world into tiny bits. No one visits a Web site's home page anymore; they go in the back door, to just the place Google sent them.

New Marketing, whose tools include things like MySpace, YouTube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.

In his trademark style - clear, accessible, jargon-free - and full of real-life examples, Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.

©2007 Seth Godin; (P)2007 HighBridge Company

What the Critics Say

"His arresting conversational style is sure to once again set the business world talking." (Publishers Weekly)

What Members Say

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  •  
    Oliver Copenhagen 09-11-08
    Oliver Copenhagen 09-11-08 Member Since 2007
    HELPFUL VOTES
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    "Meatball Godin"

    Meatball Sundae is lots of obvious anecdotes about the fact that old school advertising is dead (duh) and has been for years. But Seth Godin still feels he is ultra upfront and hip. Yawn.

    9 of 11 people found this review helpful
  •  
    John Chamblee, GA, United States 04-13-09
    John Chamblee, GA, United States 04-13-09 Member Since 2009

    I'm a lawyer and mediator. I represent businesses in disputes with their insurers and in other complex litigation. I also assist machinery companies and manufacturers (primarily international) with equipment sales, non-disclosure agreements, and business issues. I also mediate commercial disputes.

    HELPFUL VOTES
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    "Would have been four stars, but"

    Why did he have to narrate it himself? Lots of interesting ideas about marketing on the Internet. Seth has lots of insights, but the narration was very distracting.

    2 of 2 people found this review helpful
  •  
    Tim Leduc, Alberta, Canada 02-14-09
    Tim Leduc, Alberta, Canada 02-14-09 Member Since 2008
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    "Free Headache Inside"

    Godin manages to talk for four hours and say nothing. In the four hours that Godin listens to himself talk, he broaches trite anecdotes and makes it clear that he believes style trumps substance, as Godin apperantly has no use for any type of structure. He bounds from one half-coherent thought to another, like a pre-pubescent kid - laced up on sugar and a litre of Coffee - talking about what he thought of the newest installment of Hardy Boys vs. Predator. I have no doubt Godin has something to say, but in yet another installment of the Purple Cow, he tries once again to latch on to an irreverent theme instead of calling something as it is; a hoax.

    7 of 11 people found this review helpful
  •  
    Munir OdivelasPortugal 06-24-08
    Munir OdivelasPortugal 06-24-08
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    "Excellent, but repetitive"

    Excellent, but repetitive

    2 of 4 people found this review helpful
  •  
    Marius JohannesburgSouth Africa 05-12-08
    Marius JohannesburgSouth Africa 05-12-08 Member Since 2007
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    "Excellent"

    I thoroughly enjoyed this book, it is however a book that i need to listen to twice, there is so much information that it could be easy to miss something.

    1 of 3 people found this review helpful
  •  
    Dan Brisbane, QLD, Australia 12-04-09
    Dan Brisbane, QLD, Australia 12-04-09
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    "Godin is a marketing God"

    I've read a lot of theoretical metaphysical crap posing as business or marketing insight in my time. Godin ended that problem. Fun, irreverent, and smart as hell he has delivered real strategies I've practically implemented for myself and clients with breathtaking results.

    Meatball Sundae explores the clashes caused when we try to apply old world techniques (pre-internet) to new world markets (post-internet). It's light on jargon and heavy on insider market knowledge that will give you an edge over those still wondering what all these changes mean and how they effect our work and lives.

    En masse, it's prescient analysis of the forces changing our already changed marketing world. If you're serious about understanding how to communicate stories, ideas, and bottom line results in a web 2.? world then buy this book.

    Then go back and buy every other book Seth has written. All Marketers are Liars is the best in my opinion followed by Purple Cow, Meatball, & Permission Marketing.

    1 of 4 people found this review helpful
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  • Neil
    LondonUnited Kingdom
    5/12/09
    Overall
    "alright"

    once you get over the author's faintly annoying tone and cadence the main premise of the book is interesting and worth a listen. However, as with most of these 'big idea' books (longtail, outliers, etc, etc) the gist of the book can be understood in 15 minutes and the rest is just re-emphasis.

    1 of 1 people found this review helpful
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