Business as usual is a bust. In industry after industry, the old guard is cutting back and losing ground. Meanwhile, organizations that were once dismissed as upstarts, or "mavericks", are making waves and growing fast. The only way to stand out from the crowd is to stand for something truly original.
That's the lesson behind the companies, executives, and entrepreneurs you'll meet in Mavericks at Work. They have devised exciting new answers to the timeless challenges facing organizations of every size and leaders in every field: how you make strategy, unleash new ideas, and connect with customers.
Their success demonstrates that:
Mavericks at Work will help you to think bigger, aim higher, and win more decisively.
©2006 William C. Taylor and Polly LaBarre; (P)2006 HarperCollins Publishers
"Conversational but rigorous, Taylor and Labarre's chipper exploration of imagination at work holds value for novice and journeyman business leaders." (Publishers Weekly)
Barrett Whitener's reading is engaging. This book is a must read (or listen) for anyone who wants to know how to function in the current and emerging business environment.
This was a great listen. it looks at the 'innovator's delimma' from the perspective of that so called inferior competitor and shows exactly how easily you can be crushed if you don't respect all competitors and keep looking around corners.
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