Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. Although matchmakers have been around for millennia, they're becoming more and more popular - and profitable - due to dramatic advances in technology, and a lot of companies that have managed to crack the code of this business model have become today's power brokers.
Don't let the flashy successes fool you, though. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails.
In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who've consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success.
Whether you're an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakers - rich with stories from platform winners and losers - is the one book you'll need in order to navigate this appealing but confusing world.
Cover design by Stephani Finks.
©2016 David S. Evans and Richard Schmalensee (P)2016 Audible, Inc.
If you're going to spend your money, send it on the platform revolution -
a much more thorough undertaking.
Somewhere in the middle, not my favorite book, but there is something to think about.
Thinking how many of great business work, what value they create and how t use some part of it in my business. Many of today biggest businesses are matchmakers. Before reading this book, I had not thought about them in way like this.
Some things to think about, how modern economics work. Many great real life examples and comparisons.Could be great reference for study projects. At first wasn't fan of narrator, but after some time it was really good, great for this book.
"read" the book in one day/night, very relevant to the project I'm working on now and had presented many new views which were overlooked this far. thank you
This book provides an excellent and precise analysis of multi-sided platform innovation. I will highly recommend it for executives to understand the fundamentals of this powerful development.
"A must read for the modern tech entrepreneur"
Nicely combines economic theory, case studies , risk strategy and common sense in a few hours.
It's up there with the work from Carlota Perez and other platform literature.
Written by two very smart guys!
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