Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges:
Mastering the World of Selling helps companies and entrepreneurs overcome these four major obstacles with candid advice and winning strategies from the leading sales trainers and training companies in the world.
©2010 Eric Taylor and David Riklan (P)2012 Audible, Inc.
I own a hard copy of this and it is an excellent sales book with a collection of material from many of the best sales minds. It also provides basics on each individual so you can look up blogs and other material from those you find most useful.
This book is not meant for Audio. So much of this work is reference material that it drags on and on and I simply couldn't listen to it. I HIGHLY recommend reading this book but don't waste your time on the audio version.
Get rid of the Biographies in every chapter... I really don't care! You are wasting my time.
Each chapter goes something like this:
A paragraph about sales strategies (helpful). About 5 minutes on average
Biography of the author of the aforementioned paragraph (3 minutes).
A chapter dedicated on some sales techniques by John Doe.
The article lasts 5-8 minutes, while the Biography takes another 3-4 minutes:
The Biography reads something like this (read it out loud to yourself and realize how boring this is to listen to):
Author: John Doe
Company: John Doe International Association
Biography: John Doe is a speaker, a teacher, a public speaker, a consultant of all types of sales things, he is the author of "amazing sales techniques", and co-author of "really amazing sales techniques". He has taught a bunch of courses in sales techniques, at the blah blah blah college and the so and so college. He is the president of john Doe International Association, and a pioneer in the art of wonderful selling.
He has worked for these companies: a, b, c, d, etc.
Winner of this and that award.
Has appeared on this and that TV show.
He focuses on this and that, and is well know for that and the other.
His clients include this and that, and this other company.
He has published articles in this and that magazine, so and so magazine, that one magazine as well, and this one too. He is also an editor at the Sales Stuff magazine.
1. Selling this way.
2. Selling that way.
3. Selling that other way.
4. Selling this other way.
5. Selling like this.
6. Selling like that.
Selling tip 1: This is how you sell best. Blah, blah, blah
Selling tip 2: This is also how you do a sale. Blah blah, blah
Selling tip 3: Another way to sell. Blah, blah blah.
Book 1: My way of selling (author)
Book 2: their way of selling ( co-author)
Book 3: everyone else's way of selling.
My goodness, there are 92 chapters in this book, and you have to endure listening to a biography like this at the end of each chapter. I'm pulling my hairs out.
This type of book should be free because of the excessive plugs and self promotion.
This book's duration could be cut almost in half if you got rid of the bios. I've only made it to chapter 33 and with difficulty. It doesn't hold your attention very long. It is very disappointing.
Books by Brian Tracy, for example, have me hanging on each word and paragraph, that I cannot let a word slip by. I rewind it, and listen to it again. This book, on the other hand, is dreadful, and it is easy to lose interest and become distracted.
A real waste of time.
No, there are really good Sales books out there, this is just not one of them.
Realize that my time is valuable, I'm not looking to learn about the authors. It is a waste of my time to tell me about the life and accomplishments of each author on each chapter, how many books they have written, what TV shows they have appeared on, what companies they have worked on etc, etc. This made the book so dreadful, I find it hard to get through each chapter. I have to force myself to listen to it. I tuned out every time the Bios came up. It is hard to listen to an audio book when you are tuning in and tuning out. Makes you lose interest, and I found myself being distracted even in the good parts.
I fantasized, while listening to this thing, about writing this review, and how annoying it is to listen to the Bios. That's how bad this thing is.
Get rid of the Biographies or put them at the end so I can choose not to listen to them.
This is really just a compilation of a lot of short articles. Does the author really "author" anything? Maybe as a book on the shelf that you can pull out every so often for reference it would not be bad. You could ignore the Bios at the end of each chapter. As an audio book, not so easy, unless you keep your finger on the fast forward button.
There is something in these bite size sales vignettes for everyone. I enjoyed the format and was able to go back and review some of the concepts.
Uh No characters here. But the episode on cold calling was excellent.
No comparison available
The entire book was well thought out but I have certain difficulties getting motivated and being disciplined so there were several sections on that subject that were well done.
Highly recommended for the modern sales professional.
books and big boy toys
This is hard to listen to. It's a compilation of various sales training companies' theories and practices. The reading of citations and footnotes, website addresses and more information than a listener needs makes this AUDIO book less than helpful. Seriously, why do I want to listen to someone read information that I need to write down in an audio format in my car?
Not based on this one
The whole thing--All they do is promo for other peoples sale programs--one or 2 bits---You spend more time hearing about how to contact and the programs of sales trainners than anything to do with sales training. It is just one very long sale promo
Start with page one and cut to the end
This audio book is one big bore---
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