Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growth Firm
Thousands of business owners have benefited directly from the simple and practical "tools" outlined in Mastering the Rockefeller Habits. And in the opening of Verne Harnish's book over one hundred business leaders have provided testimonials to the power of the author's tools. These tools come from founder and program chair of the world-renowned MIT/Inc./EO "Birthing of Giants" executive program, Verne Harnish's almost two decades of working with the CEOs and executive teams of fast growth firms.
The fundamental ideas that produce real market value and owner wealth are based on the same "habits" John D. Rockefeller employed to master the oil industry. During that era Rockefeller's disciplined approach to business replaced the helter-skelter methods of the original pioneering speculators. These important disciplines explained Mastering the Rockefeller Habits need to be embraced by all companies that want to prosper in the upcoming decade.
©2002 Gazelles Inc. (P)2002 Gazelles Inc
I have previously read Gino Wickman's "Traction" and loved it. I was surprised that the "Rockefeller habits" are almost an exact copy of that book, even the sub-titles are related. That said, the book had zero additional value. "Traction" is even more hands-on - chose that one.
Something about growing an IT company.
There is an expanded section on getting bank financing - while the book does not go into when you should seek financing and when not, it is the only part where this book exceeds the contents of "Traction".
I still don't know what this book has to do with Rockefeller. In the beginning, the author makes some painfully artificial references to him, there are the usual "five points of this", not to mention "the seven factors of that", and then he drops the ball and writes the book he intended to before the publisher insisted on a catchy theme.
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