Are you afraid to hit publish?
Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.
Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson's 30 years of marketing experience infuse the guidance in the book.
"Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson." - Brian Clark, CEO Rainmaker Digital and founder of Copyblogger (from the Foreword)
This book breaks down the content marketing process so you have what you need to create consistently excellent content that's effective and fun to put together. This system works for both B2B (business-to-business) and B2C (business-to-consumer) content.
Listen to Master Content Marketing and you'll come away with:
What will happen to your online presence when you lose your fear of hitting publish? Listen to Master Content Marketing and find out.
©2016 Pamela Wilson (P)2016 Pamela Wilson
From A to Z Pamela Wilson teaches you how to Master Content Marketing in Plain English.The author explains the precise steps to conquer Content Marketing.Following her advice will position you well ahead of your competition.
From the top of my head, there are three books that I would recommend in addition to "Master Content Marketing."
Content Marketing Strategies for Professionals
Content Marketing: Think Like a Publisher
The Big Book of Content Marketing
They all are great books.
The chapter that explains the ideal content library and why you need one.It will save you many hours of frustration.
This book makes the subject so much more attractive, by showing how to publish the right content to "make the connection" with your future readers.
Practical; information presented in a well thought out manner with humor and intelligence.
Effective; follow this book and you will become a successful content marketer.
Repeatable; no matter where you are in the evolution of your writing, this book is a valuable resource to pick up again and again.
The first time listening, I picked up on details that I didn’t catch when reading the book.
There is so much valuable information that I’m including this book in my regular rotation for listening. It’s the perfect companion for the book in print.
I’m a big audio book fan and love it when the author reads their book. I’ve heard Pamela speak in person, so it was comforting to hear her voice reinforcing the concepts in the book.
I listened at a 1.25 speed, since at normal speed the pace was a bit slow for me.
I really zeroed in on the Section 3, which goes over Pamela’s system for breaking down content writing in to steps you do over multiple days. I naturally take this approach, but to see it refined into a specific system helped me be way more efficient.
Read the book in print, then listen to this valuable information again and again!
The print version has to be better due to the author, (in an attempt to be clear and concise) reading this book excruciatingly slowly. The content is pure gold and the author really knows her stuff, but she shouldn't narrate books. Sorry, Pamela!
Tip: Increase the speed to 1.25 or 1.5 and you'll enjoy this book much more.
Overall, the book is an outstanding resource for anyone looking to start a content marketing strategy. The author covers every aspect of writing content for the web in an easy to follow format.
This is an excellent book, but the author should stick to writing books and give up narrating them. I recommend you skip the Audible version and immediately buy the Kindle or print version.
"This one delivers on the promise"
How often have you been suckered into buying one of those 'master' type books that failed to deliver? Puts you off - right?
Well this one delivers on the promise taking you step by step through the process of writing great, engaging copy. It's primarily aimed at blog posts, but it's equally applicable to writing sales copy that is authentic and trustable.
And unlike other books that 'soft teach' a subject - that is they tell you what to do, this one goes further and actually shows you how to do it too.
I bought both the paperback and audio book. When you work in marketing you don't always get the time to sit down a read a book, but you can usually find time to listen to one.
Personally I think the author must be nuts to release this so cheaply. I've paid $800 upwards for courses on copy that are nowhere near as good as this (Joanna Wiebe of Copy Hackers springs to mind). The value of this book is just astonishing. Even if you think you know everything there is to know, you'll find something in here that helps or inspires you.
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