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Marketing to the Social Web, Second Edition: How Digital Customer Communities Build Your Business | [Larry Weber]

Marketing to the Social Web, Second Edition: How Digital Customer Communities Build Your Business

Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion.
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Publisher's Summary

Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers.

Marketing to the Social Web helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth.

Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog, and this book explains how to tap into this new media.

In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future.

Marketing must reach out into new forms, media, and models. Marketing to the Social Web presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment.

©2009 Larry Weber; (P)2009 Audible, Inc.

What the Critics Say

"[O]utstanding book...an intelligent, accessible guide to a new world." (The Marketer, Chartered Institute of Marketing)

What Members Say

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  •  
    Helpful Reviewer Meridian, ID, United States 11-09-11
    Helpful Reviewer Meridian, ID, United States 11-09-11 Member Since 2008
    HELPFUL VOTES
    18
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    7
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    "Hate to be negative, but this book was a waste"

    Let me sum up the whole book for you: The first half says "Hey, social media is important!" then the second half is filled with trite corporate expressions discussing how large corporations can "maximize their presence in the global community by utilizing social media tools."

    I guess it might be fine for corporate clients and people who are interested in the social media on a grand scale, but as a small business owner who was trying to get practical advice on how I can better engage my audience through social media... this was a complete waste of my money.

    I did not learn even one tip that could improve my small business' social media. What a waste!

    1 of 1 people found this review helpful
  •  
    CIPRIANO MADRID, Spain 06-11-12
    CIPRIANO MADRID, Spain 06-11-12
    ratings
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    1
    1
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    Performance
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    "Excellent"

    A must-have if you want to build the fundamentals of the social marketing that will guide you through this infinite world.

    0 of 0 people found this review helpful
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