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Marketing to Win More Business: Actively Market Your Business to Attract Customers | [Pauline Rowson]

Marketing to Win More Business: Actively Market Your Business to Attract Customers

This guide is primarily concerned with the safety of the person and the minimising of the potential of physical conflict and personal injury. This guide looks at awareness of potential behaviour patterns that may lead to aggressiveness; avoidance of situations where the potential for aggressive behaviour exists; interpretation of non-verbal communications signals; control and de-escalation techniques; an outline of techniques for your personal safety.
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Publisher's Summary

In order to grow and survive in business, boosting your customer base and increasing your sales from those customers is paramount. And even if you are operating in the public sector, or in a non-profit organisation, there is still a need to communicate successfully with your target market.

This guide, written in a practical, straightforward style, covers how to win new customers and increase sales; how to market a business, its services and products cost effectively; how to make advertising work; how to get better results from direct mailings; how to boost your organisation's profile through editorial coverage; how to win more business at exhibitions; how to develop and exploit opportunities for joint promotions and sponsorship; how to conduct e-mail campaigns; how to write newsletters and e-newsletters.

There are lots of tips and techniques, and a "bullet point" summary at the end of each chapter for easy reference.

©2007 Pauline Rowson; (P)2007 Rowmark Ltd

What the Critics Say

"Highly informative, straightforward, practical advice." (Business Link)

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    Terri Forest City, IA, USA 07-11-09
    Terri Forest City, IA, USA 07-11-09
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    "Good"

    Good startup book

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  • Gary
    United Kingdom
    11/30/09
    Overall
    "Some useful basics. Pretty good value."

    Pauline Rowson keeps things simple. I doubt think she'll ever win the nobel prize for literature, but she does communicate some simple truths, simple tasks and sticks to what's on the tin.

    1 of 1 people found this review helpful
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