We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
Marketing to Win More Business Audiobook

Marketing to Win More Business: Actively Market Your Business to Attract Customers

Regular Price:$12.14
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

In order to grow and survive in business, boosting your customer base and increasing your sales from those customers is paramount. And even if you are operating in the public sector, or in a non-profit organisation, there is still a need to communicate successfully with your target market.

This guide, written in a practical, straightforward style, covers how to win new customers and increase sales; how to market a business, its services and products cost effectively; how to make advertising work; how to get better results from direct mailings; how to boost your organisation's profile through editorial coverage; how to win more business at exhibitions; how to develop and exploit opportunities for joint promotions and sponsorship; how to conduct e-mail campaigns; how to write newsletters and e-newsletters.

There are lots of tips and techniques, and a "bullet point" summary at the end of each chapter for easy reference.

©2007 Pauline Rowson; (P)2007 Rowmark Ltd

What the Critics Say

"Highly informative, straightforward, practical advice." (Business Link)

What Members Say

Average Customer Rating

3.9 (11 )
5 star
 (3)
4 star
 (5)
3 star
 (2)
2 star
 (1)
1 star
 (0)
Overall
3.0 (3 )
5 star
 (1)
4 star
 (0)
3 star
 (1)
2 star
 (0)
1 star
 (1)
Story
3.7 (3 )
5 star
 (1)
4 star
 (1)
3 star
 (0)
2 star
 (1)
1 star
 (0)
Performance
Sort by:
  •  
    frank_guil 05-03-15
    frank_guil 05-03-15 Member Since 2014
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Straight to the point"

    Fast and easy to listen, great back to basics to focus on the essential you have to do as a manager

    0 of 0 people found this review helpful
  •  
    Terri Forest City, IA, USA 07-11-09
    Terri Forest City, IA, USA 07-11-09
    ratings
    REVIEWS
    4
    2
    Overall
    "Good"

    Good startup book

    0 of 0 people found this review helpful
Sort by:
  • Gary
    United Kingdom
    11/30/09
    Overall
    "Some useful basics. Pretty good value."

    Pauline Rowson keeps things simple. I doubt think she'll ever win the nobel prize for literature, but she does communicate some simple truths, simple tasks and sticks to what's on the tin.

    1 of 1 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.