This guide, written in a practical, straightforward style, covers how to win new customers and increase sales; how to market a business, its services and products cost effectively; how to make advertising work; how to get better results from direct mailings; how to boost your organisation's profile through editorial coverage; how to win more business at exhibitions; how to develop and exploit opportunities for joint promotions and sponsorship; how to conduct e-mail campaigns; how to write newsletters and e-newsletters.
There are lots of tips and techniques, and a "bullet point" summary at the end of each chapter for easy reference.
©2007 Pauline Rowson; (P)2007 Rowmark Ltd
"Highly informative, straightforward, practical advice." (Business Link)
"Some useful basics. Pretty good value."
Pauline Rowson keeps things simple. I doubt think she'll ever win the nobel prize for literature, but she does communicate some simple truths, simple tasks and sticks to what's on the tin.
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