We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
Marketing for Dummies, Second Edition Audiobook

Marketing for Dummies, Second Edition

Regular Price:$13.27
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing for Dummies leads you step by step through the four P's of marketing: product, pricing, positioning, and placement.

Discover how to:

  • Prepare hard-hitting campaigns
  • Plan and stick to your budget
  • Use research effectively
  • Increase consumer awareness
  • Satisfy your clients' needs
  • Boost your sales

©2004 Wiley Publishing, Inc; (P)2007 HarperCollins Publishers

What Members Say

Average Customer Rating

3.5 (32 )
5 star
 (8)
4 star
 (7)
3 star
 (12)
2 star
 (4)
1 star
 (1)
Overall
3.4 (14 )
5 star
 (4)
4 star
 (2)
3 star
 (5)
2 star
 (1)
1 star
 (2)
Story
3.6 (14 )
5 star
 (6)
4 star
 (2)
3 star
 (3)
2 star
 (1)
1 star
 (2)
Performance


There are no reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.