Marketing Everything, Everywhere Audiobook | Bob Circosta | Audible.com
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Marketing Everything, Everywhere | [Bob Circosta]

Marketing Everything, Everywhere

Decades ago – before eBay, the Home Shopping Network, and QVC joined our everyday lexicon – consumers actually shopped in stores. Nobody could even contemplate shopping for the holidays without weaving through endless lines of bumper-to-bumper traffic and squeezing inside crowded, overflowing shopping malls, just to spar with strangers over this year’s “must-have” Christmas gifts. And then came Bob Circosta....
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Publisher's Summary

Decades ago – before eBay, the Home Shopping Network, and QVC joined our everyday lexicon – consumers actually shopped in stores. Nobody could even contemplate shopping for the holidays without weaving through endless lines of bumper-to-bumper traffic and squeezing inside crowded, overflowing shopping malls, just to spar with strangers over this year’s “must-have” Christmas gifts. And then came Bob Circosta.

Forever changing the purchasing habits of the American public, Bob Circosta helped invent an entirely new industry: home shopping and electronic retailing. And now? Between eBay, home shopping channels, and infomercials, the electronic retailing industry rakes in over $30 billion annually. That number surpasses the yearly revenues for McDonald’s, Burger King, and Wendy’s - combined.

©2011 Bob Circosta (P)2011 Made for Success, Inc.

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