Make a Name for Yourself

8 Steps Every Woman Needs to Create a Personal Brand Strategy for Success

By: Robin Fisher Roffer

Narrated by: Robin Fisher Roffer

Length: 5 hrs and 37 mins

Publisher's summary

In this updated audio version, one of America’s leading brand strategists shares her step-by-step program for creating an unforgettable identity in today’s marketplace.

In Make a Name for Yourself, Robin Fisher Roffer shows you how to develop a unique, personal brand strategy for success by defining your true purpose, identifying your attributes, values and passions, and how to use them in today’s marketplace.

In this age of distraction, brand marketing - the process by which products create an emotional connection with target audiences and stand apart from the crowd - is more important than ever. Roffer knows that branding isn’t just for big corporations or products like Nike, Coke, or Google. A pioneer in this field, Roffer has used brand marketing to catapult her own career.

In this step-by-step program she covers:

* Unearthing your authentic self to develop a brand that reflects your natural talents, abilities, and passions * Defining long-term career goals and dreams* Adapting and selling your brand to your target market* Identifying and overcoming personal roadblocks* Packaging yourself to reflect your chosen brand image* Launching, maintaining, and building your brand

Inspiring case studies, analyses of well-known people and product brands, and thought-provoking exercises will help you create the essential elements of your personal brand. And unlike other career advisors who simply push networking and external tools, Roffer also offers methods for your inner self to overcome fears and decipher realities. Make a Name for Yourself is for anyone starting out in the workforce, launching a business, changing careers, or trying to make it in the corporate world.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2000 Random House (P)2016 Robin Fisher Roffer

listener review of narrator

The narrator reads as if she is reading to children and reading as if she herself is a child. It makes it difficult to continue listening. She adds a lot of high tones, emphasis to ending words, and unnecessary enphasis and intonations as if she's reading a fairytale or acting in one. I takes away from the message of this book and makes the message seem insincere, fake, and question the credibility and experience of the author.