In today's commodity-based marketplace it is harder than ever to differentiate even the most superlative services and products. The sales presentation provides the most powerful opportunity to do so.
Make It All About Them reveals the truth behind the traditional rules of presentations and offers sales professionals a new way forward. It explains why focusing on three key points trumps a presentation full of details, why plain English always wins over jargon, why the audience doesn't need to know how important you are but how important they are, and other effective tactics.
Provides quick and useful concepts and tools to help salespeople break through the "we have always done it this way" mentality that is so prevalent in corporate America.
Author Nadine Keller is founding partner of Precision Sales Coaching & Training with more than twenty-five years of experience in sales and sales leadership coaching and consulting.
This unique approach will allow you to deliver a winning presentation every time by making it all about your audience.
©2013 Nadine Keller (P)2013 Audible, Inc.
I really like the way this book is broken down into bite size pieces. Each chapter recaps THREE things that you need to remember.
Steve Jobs winning presentations
The cure for death by powerpoint.
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