Made to Stick

Why Some Ideas Survive and Others Die

By: Chip Heath, Dan Heath

Narrated by: Charles Kahlenberg

Length: 8 hrs and 37 mins

Publisher's summary

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.

“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

©2006 Chip Heath and Dan Heath (P)2007 Random House, Inc.

Critic reviews

“Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable—and the Heaths do the telling with beautiful clarity.”—The Christian Science Monitor

“Utterly compelling.”—Los Angeles Times

“Surprising and provocative.”—The New York Sun

Fantastic!

Such an inspirational message. Very well performed. I absolutely loved this book. Will listen to this again.

Excellent reverse engineering of how to make ideas stick

Content of the book is superb, very practical! And one can’t say enough about the reader—excellent flow, great voice, truly a complement to this great book.

Effective tips and tools for communication

What made the experience of listening to Made to Stick the most enjoyable?

The narration was good.

What other book might you compare Made to Stick to and why?

Nothing comes to mind. The content was unique. Other books on telling effective stories could be competition for this audio book.

What does Charles Kahlenberg bring to the story that you wouldn’t experience if you just read the book?

the dramatization of the stories.

Was this a book you wanted to listen to all in one sitting?

No. I needed to digest the content. I kept referring to my print copy to understand and internalize some of the frameworks of interest.

Any additional comments?

Good book on effective communication.

Great!

A boiled down way to make your ideas stick. I loved it! Great for anyone. And the best part is that you know it's true because so many things resonate with what is said.

Must listen!!!

Powerful and thought provoking, you won't regret listening to this amazing book!!! Xxxx xxxx xxxx xxxx xxxx xxxx xxxx xxxx

Fascinating practical insight into how to make your ideas stick

SUCCESs a tangible checklist to making your ideas get traction. Ever had that meeting when all your data pointed in the right direction, pulled together what your thought was a slam dunk presso - but no. This is an amazing practical insight into how to fix that problem and effectively communicate your ideas.

Awesome, amazing, groovy!

Pages of notes! I am going to listen to it again right away and buy the written version for highlighting & notes.

Good content but a bit of a drag-on

Very helpful content in the beginning, much of which I was able to implement at work immediately. But I felt the authors extended the book too long with example after example.

A must for entrepreneurs

Everything thing you need to know about storytelling in one audiobook.

amazing narration and story line. had me hooked from start to finish.

outstanding!

What made the experience of listening to Made to Stick the most enjoyable?

I love this book and couldnt put it down. I found the info. so valuable that I wanted absorb more so I downloaded the audiobook.

What insight do you think you’ll apply from Made to Stick?

The book is rich with insights to make your communication more effective.