We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
Call anytime(888) 283-5051
Little Bets: How Breakthrough Ideas Emerge from Small Discoveries | [Peter Sims]

Little Bets: How Breakthrough Ideas Emerge from Small Discoveries

What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Strategic Plans all have in common? Best-selling author Peter Sims found that all of them have achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas.
Regular Price:$20.99
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Strategic Plans all have in common? Best-selling author Peter Sims found that all of them have achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas.

Rather than believing they have to start with a big idea or plan a whole project out in advance, trying to foresee the final outcome, they make a series of little bets about what might be a good direction, learning from lots of little failures and from small but highly significant wins that allow them to happen upon unexpected avenues and arrive at extraordinary outcomes.

Based on deep and extensive research, including more than 200 interviews with leading innovators, Sims discovered that productive, creative thinkers and doers---from Ludwig van Beethoven to Thomas Edison and Amazon's Jeff Bezos---practice a key set of simple but ingenious experimental methods, such as failing quickly to learn fast, tapping into the genius of play, and engaging in highly immersed observation, that free their minds, opening them up to making unexpected connections and perceiving invaluable insights. These methods also unshackle them from the constraints of overly analytical thinking and linear problem solving that our education places so much emphasis on, as well as from the fear of failure, all of which thwart so many of us in trying to be more innovative.

©2011 Peter Sims (P)2011 Tantor

What the Critics Say

"Diverse and uplifting---a veritable gumball machine of memorable anecdotes to inspire creativity." (Kirkus)

What Members Say

Average Customer Rating

3.8 (92 )
5 star
 (26)
4 star
 (33)
3 star
 (20)
2 star
 (10)
1 star
 (3)
Overall
3.9 (63 )
5 star
 (22)
4 star
 (22)
3 star
 (9)
2 star
 (9)
1 star
 (1)
Story
4.0 (61 )
5 star
 (21)
4 star
 (23)
3 star
 (13)
2 star
 (2)
1 star
 (2)
Performance
Sort by:
  •  
    Tad Davis Philadelphia, PA USA 08-15-11
    Tad Davis Philadelphia, PA USA 08-15-11 Member Since 2005
    HELPFUL VOTES
    3196
    ratings
    REVIEWS
    1550
    245
    FOLLOWERS
    FOLLOWING
    2536
    11
    Overall
    "Useful approach, not for everyone"

    The narrator is a little overenthusiastic, but the principles are sound. Peter Sims applies the idea of "little bets" to a wide variety of situations. Prime examples include Pixar, agile software development, and the military's Iraq counterinsurgency program. The basic idea is to make a series of "little bets" on test projects, aiming to "fail fast" and learn from the experience. Your overall direction will emerge organically from these experiments rather than being imposed top-down. The author considers this approach superior to trying to come up with a grand plan from the beginning. I tend to agree with him; in my own experience, which includes playwriting and software development, working this way is more congenial than the conventional way.

    It's not for everyone, though. I can easily imagine Shakespeare and Homer approaching writing by making a series of "little bets," but I can't picture Dante pulling off "The Divine Comedy" this way. Still, it's worth a listen.

    2 of 2 people found this review helpful
  •  
    Daryl Kulak Westerville, OH USA 01-16-12
    Daryl Kulak Westerville, OH USA 01-16-12 Member Since 2007

    The Holistic Business Guy

    HELPFUL VOTES
    19
    ratings
    REVIEWS
    46
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Heard it all Before"
    Any additional comments?

    This isn't a great audiobook. I am from the technology world, so the iterative/incremental approach that the author advocates here is not new to me. I was hoping for a bit more depth, but there are just a few stories about how you should approach things incrementally. I cannot recommend this book.

    1 of 1 people found this review helpful
  •  
    Heath Detroit, MI, United States 10-21-11
    Heath Detroit, MI, United States 10-21-11 Member Since 2005

    Nonfiction. Innovation. Technology. Strategy.

    HELPFUL VOTES
    1
    ratings
    REVIEWS
    1
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Succinctly Summarizes Design Thinking for Business"

    > Clearly states key design thinking principles.
    > Provides clarifying/amplifying examples from innovative and successful companies.
    > Refers to other thinkers on design thinking.

    Well written and well read.

    1 of 1 people found this review helpful
  •  
    Andy Westport, CT, United States 08-14-11
    Andy Westport, CT, United States 08-14-11 Member Since 2002
    HELPFUL VOTES
    476
    ratings
    REVIEWS
    432
    325
    FOLLOWERS
    FOLLOWING
    247
    0
    Overall
    "well paced, good examples of techniqes in action"

    Pretty quick listen of the key success factors involved getting a win in the marketplace. Solid narration.

    1 of 1 people found this review helpful
  •  
    Peter Boulder, CO, United States 09-11-12
    Peter Boulder, CO, United States 09-11-12
    ratings
    REVIEWS
    2
    1
    Overall
    Performance
    Story
    "Very good, would recommend"
    Where does Little Bets rank among all the audiobooks you’ve listened to so far?

    Very interesting, held my attention, well-performed, I think I got a lot out of this book.


    0 of 0 people found this review helpful
  •  
    Aditi SAN FRANCISCO, CA, United States 12-19-11
    Aditi SAN FRANCISCO, CA, United States 12-19-11 Member Since 2011
    ratings
    REVIEWS
    2
    2
    Overall
    Performance
    Story
    "Great content, narration could be better"

    He author distills several success stories down to their agile risk taking abilities, encouraging anyone with an idea to go run with it, give implementing it an honest try, and be open to changing and building on it to deliver a successful product

    0 of 0 people found this review helpful
  • Showing: 1-6 of 6 results

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.