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Leonard Berry and Kent Seltman on Management Lessons from Mayo Clinic Radio/TV Program

Leonard Berry and Kent Seltman on Management Lessons from Mayo Clinic

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Publisher's Summary

The Mayo Clinic is one of the world’s most prestigious organizations, one that fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. Service business authority Leonard Berry and Mayo Clinic marketing administrator Kent Seltman had the rare opportunity to study Mayo Clinic's service culture and systems from the inside by conducting personal interviews as well as observing hundreds of clinician-patient interactions. The result is Management Lessons from Mayo Clinic, a book about how the Clinic's business concept produces stellar clinical results, organizational efficiency, and interpersonal service.

©2008 Leonard Berry and Kent Seltman (P)2014 American Management Association International

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