Audie Award Finalist, Business/Educational, 2013
A former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives
Jay Elliot was hired personally by Steve Jobs, just in time to accompany him on the last of his historic visits to Xerox's Palo Alto Research Center, the visits that changed the course of computing. As Senior VP of Apple, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. In Leading Apple with Steve Jobs, Jay details how Steve managed and motivated his people - and what every manager can learn from Jobs about motivating people to do the best work of their lives.
Steve Jobs used the phrase "Pirates! Not the Navy" as a rallying cry - a metaphor to "Think Different." In the days of developing the Macintosh, it became a four-word mission statement. It expresses the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of this book.
©2012 Jay Elliot (P)2013 Audible, Inc.
Maybe it was just me but this book was just not that interesting. I was hoping to find some nuggets of Steve Jobs wisdom and this book just didn't have it. I might give it another chance in a couple of months but as of right now I was not impressed.
It's definitely in my top five. I've learned a ton of practical principles I can use to run my business.
The Pirates not the navy.
Yes but it took me two days. I even had to take a lot of detours whiles driving to make my journey longer. It is truly an inspiring book.
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