Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers". 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives". Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.
Lead with a Story contains both ready-to-use stories and how-to guidance for listeners looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:
Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives listeners the guidance they need to deliver stories to stunning effect.
©2012 Paul Smith (P)2013 Audible, Inc.
The book follows its own advice. It engages the reader with stories and gives steps on using the stories for business. Although the title indicates it's also about crafting your own stories, there wasn't much emphasis on that. It's a good listen, you can see the value of storytelling... how it can motivate people to actions.
People looking for general life advice
I wish it would continue helping me developing stories instead of giving me life advice
Continue with practical advices like it started throughout the book, not only in the first half
There's a world of difference between reading a book written by a subject matter expert who has deep expertise and passion for their subject. The author Paul is not such an expert, he has some experience in crafting stories and gave a good crack at what sounds like his first ever book. Good on Paul for writing a business book.
To his credit, Paul did pack in lots of advice to craft your own stories. There are some gems that I'm taking from the book in these tips.
Paul's stories were mostly P&G stories, where Paul spent most of his life. Some stories were so lame I felt embarrassed for Paul, while some were new, fresh and great for illustrating Paul's points.
The idea of the book was fine...but I wish the author would have done more research on other industries. There were so many Proctor and Gamble stories that it felt more like an unabashed commercial for the company than it did a true informational read. It was distracting.
I wonder if Proctor and Gamble sponsored the book (did the author receive money from them to write the book)?
A later chapter on general tips for how to write stories
I like most of the stories but too many were focused on P&G. I understand that is where he worked but this book would be better if he changed out have the P&G stories for other companies.
Stories are a perfect match for my business. I'm in network marketing so all I get paid for is by telling stories of my customers and business partners. After listening to this book I found out there's two kinds of story tellers in the world: those who tell stories and those who get paid for telling stories!
I enjoy this, and I may end up purchasing the paper book. I think the stories that were shared were great, but may have been better in my own voice, as when reading it myself.
the presentation was very good and made it an entertaining read. the book was very useful for learning how to illustrate stories in a business setting and provided plenty of good ideas to empower readers to tell their own stories
"Some good lessons"
Enjoyed this one, the reader makes a great job of it.
It's a bit of a love letter to P&G- once you get used to that, then there are some valuable stories. At one point it seemed to go onto being a management manual- the mechanics of actually telling the story aren't really covered, hence 4 stars. It does have some great stuff about writing as you speak and the mechanics there- challenging, but worth it.
"Really not very good."
I took away a couple of inspiring concepts but this was a slightly tedious and at times repetitive story. Disappointing.
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