Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire Audiobook | Paul Smith | Audible.com
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Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire | [Paul Smith]

Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.
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Publisher's Summary

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers". 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives". Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.

Lead with a Story contains both ready-to-use stories and how-to guidance for listeners looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:

  • Define culture and values
  • Engender creativity and innovation
  • Foster collaboration and build relationships
  • Provide coaching and feedback
  • Lead change
  • And more

Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives listeners the guidance they need to deliver stories to stunning effect.

©2012 Paul Smith (P)2013 Audible, Inc.

What Members Say

Average Customer Rating

3.8 (78 )
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3.7 (63 )
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Performance
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  •  
    A. Yoshida Pasadena, CA USA 06-16-13
    A. Yoshida Pasadena, CA USA 06-16-13 Member Since 2013
    HELPFUL VOTES
    160
    ratings
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    64
    62
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    78
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    Story
    "Provided stories to use in business"
    What made the experience of listening to Lead with a Story the most enjoyable?

    The book follows its own advice. It engages the reader with stories and gives steps on using the stories for business. Although the title indicates it's also about crafting your own stories, there wasn't much emphasis on that. It's a good listen, you can see the value of storytelling... how it can motivate people to actions.


    9 of 10 people found this review helpful
  •  
    Alina Barbuceanu NYC 07-21-13
    Alina Barbuceanu NYC 07-21-13 Member Since 2013
    HELPFUL VOTES
    5
    ratings
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    32
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    2
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    Performance
    Story
    "Started well - couldn't go past half mark"
    This book wasn’t for you, but who do you think might enjoy it more?

    People looking for general life advice


    What was most disappointing about Paul Smith’s story?

    I wish it would continue helping me developing stories instead of giving me life advice


    How could the performance have been better?

    Continue with practical advices like it started throughout the book, not only in the first half


    5 of 6 people found this review helpful
  •  
    joshua United States 08-13-13
    joshua United States 08-13-13 Member Since 2012
    HELPFUL VOTES
    2
    ratings
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    5
    3
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    Story
    "meh"
    What did you like best about Lead with a Story? What did you like least?

    the book was ok it didn't really touch move or inspire me to write great stories


    Would you recommend Lead with a Story to your friends? Why or why not?

    no


    What did you like about the performance? What did you dislike?

    na


    2 of 5 people found this review helpful
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