Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers". 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives". Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.
Lead with a Story contains both ready-to-use stories and how-to guidance for listeners looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:
Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives listeners the guidance they need to deliver stories to stunning effect.
©2012 Paul Smith (P)2013 Audible, Inc.
The idea of the book was fine...but I wish the author would have done more research on other industries. There were so many Proctor and Gamble stories that it felt more like an unabashed commercial for the company than it did a true informational read. It was distracting.
I wonder if Proctor and Gamble sponsored the book (did the author receive money from them to write the book)?
A later chapter on general tips for how to write stories
The book follows its own advice. It engages the reader with stories and gives steps on using the stories for business. Although the title indicates it's also about crafting your own stories, there wasn't much emphasis on that. It's a good listen, you can see the value of storytelling... how it can motivate people to actions.
People looking for general life advice
I wish it would continue helping me developing stories instead of giving me life advice
Continue with practical advices like it started throughout the book, not only in the first half
Stories are a perfect match for my business. I'm in network marketing so all I get paid for is by telling stories of my customers and business partners. After listening to this book I found out there's two kinds of story tellers in the world: those who tell stories and those who get paid for telling stories!
This book was excellent. There were several insightful stories that I plan to use personally. I am sure this book will change how I begin my presentations and meetings.
I like most of the stories but too many were focused on P&G. I understand that is where he worked but this book would be better if he changed out have the P&G stories for other companies.
This book is 300% longer than it should be. It can't figure out if it's a business advice book, a story structure how-to, or an anthology of how Proctor & Gamble is the greatest company in the history of soap. While there are jewels to be found, it's way too much digging to claim them.
I enjoyed the many examples and the author presents a solid way to craft a good story.
Now I have to apply the information :)
Provides great insight into conveying information to others through story. Provides plenty of examples. Mostly sticks to a business setting, but easily applicable to any situation.
"Some good lessons"
Enjoyed this one, the reader makes a great job of it.
It's a bit of a love letter to P&G- once you get used to that, then there are some valuable stories. At one point it seemed to go onto being a management manual- the mechanics of actually telling the story aren't really covered, hence 4 stars. It does have some great stuff about writing as you speak and the mechanics there- challenging, but worth it.
"Really not very good."
I took away a couple of inspiring concepts but this was a slightly tedious and at times repetitive story. Disappointing.
"Buy it!! worth the money."
Loved it!!! Worth a listen. Another skill to add to my collection. Looking forward to utilising all that I've learnt.
Ignore the comment regarding the love letter to P&G. The author worked there and the examples are relevant.
Get it. Absolutely worth it.
Was fascinating to hear some tips and structures on creating stories. It surely a skill that should be trained.
Exactly what I needed to push my business further!
Great and entertaining listen! Well done and kind voice narration.
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