We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
Lead with a Story Audiobook

Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

Regular Price:$24.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers". 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives". Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.

Lead with a Story contains both ready-to-use stories and how-to guidance for listeners looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:

  • Define culture and values
  • Engender creativity and innovation
  • Foster collaboration and build relationships
  • Provide coaching and feedback
  • Lead change
  • And more

Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives listeners the guidance they need to deliver stories to stunning effect.

©2012 Paul Smith (P)2013 Audible, Inc.

What Members Say

Average Customer Rating

4.0 (352 )
5 star
 (154)
4 star
 (106)
3 star
 (55)
2 star
 (24)
1 star
 (13)
Overall
4.0 (289 )
5 star
 (134)
4 star
 (79)
3 star
 (44)
2 star
 (20)
1 star
 (12)
Story
4.1 (292 )
5 star
 (132)
4 star
 (83)
3 star
 (52)
2 star
 (14)
1 star
 (11)
Performance
Sort by:
  •  
    Sarah 10-11-14
    Sarah 10-11-14
    HELPFUL VOTES
    7
    ratings
    REVIEWS
    16
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Proctor and Gamble Saves the World!"
    What could have made this a 4 or 5-star listening experience for you?

    The idea of the book was fine...but I wish the author would have done more research on other industries. There were so many Proctor and Gamble stories that it felt more like an unabashed commercial for the company than it did a true informational read. It was distracting.


    What was most disappointing about Paul Smith’s story?

    I wonder if Proctor and Gamble sponsored the book (did the author receive money from them to write the book)?


    You didn’t love this book... but did it have any redeeming qualities?

    A later chapter on general tips for how to write stories


    7 of 7 people found this review helpful
  •  
    A. Yoshida 06-16-13
    A. Yoshida 06-16-13
    HELPFUL VOTES
    829
    ratings
    REVIEWS
    274
    119
    FOLLOWERS
    FOLLOWING
    438
    0
    Overall
    Performance
    Story
    "Provided stories to use in business"
    What made the experience of listening to Lead with a Story the most enjoyable?

    The book follows its own advice. It engages the reader with stories and gives steps on using the stories for business. Although the title indicates it's also about crafting your own stories, there wasn't much emphasis on that. It's a good listen, you can see the value of storytelling... how it can motivate people to actions.


    15 of 16 people found this review helpful
  •  
    Alina Vandenberghe NYC 07-21-13 Member Since 2013
    HELPFUL VOTES
    14
    ratings
    REVIEWS
    32
    1
    FOLLOWERS
    FOLLOWING
    2
    0
    Overall
    Performance
    Story
    "Started well - couldn't go past half mark"
    This book wasn’t for you, but who do you think might enjoy it more?

    People looking for general life advice


    What was most disappointing about Paul Smith’s story?

    I wish it would continue helping me developing stories instead of giving me life advice


    How could the performance have been better?

    Continue with practical advices like it started throughout the book, not only in the first half


    14 of 16 people found this review helpful
  •  
    Alejandro G. 04-07-15
    HELPFUL VOTES
    3
    ratings
    REVIEWS
    6
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Start telling stories"

    Stories are a perfect match for my business. I'm in network marketing so all I get paid for is by telling stories of my customers and business partners. After listening to this book I found out there's two kinds of story tellers in the world: those who tell stories and those who get paid for telling stories!

    2 of 2 people found this review helpful
  •  
    Z Turlington 02-13-16
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    1
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Great way to improve business relationships"

    This book was excellent. There were several insightful stories that I plan to use personally. I am sure this book will change how I begin my presentations and meetings.

    1 of 1 people found this review helpful
  •  
    M. Vasquez Oakton, VA USA 04-12-15
    M. Vasquez Oakton, VA USA 04-12-15 Member Since 2013
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    26
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Good but less P&G stories would be better"

    I like most of the stories but too many were focused on P&G. I understand that is where he worked but this book would be better if he changed out have the P&G stories for other companies.

    1 of 1 people found this review helpful
  •  
    Kishore K San Jose, CA United States 02-04-15
    Kishore K San Jose, CA United States 02-04-15
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    5
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Great book"

    Stories are fun and sticky. Told in a memorable way. Easy to recollect and narrate to others. Well narrated as well

    1 of 2 people found this review helpful
  •  
    Nathaniel S. 05-15-16 Member Since 2014
    ratings
    REVIEWS
    5
    2
    Overall
    Performance
    Story
    "A dull love letter to Proctor & Gamble"

    This book is 300% longer than it should be. It can't figure out if it's a business advice book, a story structure how-to, or an anthology of how Proctor & Gamble is the greatest company in the history of soap. While there are jewels to be found, it's way too much digging to claim them.

    0 of 0 people found this review helpful
  •  
    Amazon Customer Denver, CO 04-14-16
    Amazon Customer Denver, CO 04-14-16 Member Since 2016
    HELPFUL VOTES
    0
    ratings
    REVIEWS
    3
    3
    FOLLOWERS
    FOLLOWING
    0
    2
    Overall
    Performance
    Story
    "Craft a good story"

    I enjoyed the many examples and the author presents a solid way to craft a good story.

    Now I have to apply the information :)

    0 of 0 people found this review helpful
  •  
    Oraiatoxotis 02-02-16 Member Since 2015
    HELPFUL VOTES
    7
    ratings
    REVIEWS
    59
    31
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Full of stories!"

    Provides great insight into conveying information to others through story. Provides plenty of examples. Mostly sticks to a business setting, but easily applicable to any situation.

    0 of 0 people found this review helpful
Sort by:
  • Mr. J. Ambler
    UK
    1/1/15
    Overall
    Performance
    Story
    "Some good lessons"

    Enjoyed this one, the reader makes a great job of it.
    It's a bit of a love letter to P&G- once you get used to that, then there are some valuable stories. At one point it seemed to go onto being a management manual- the mechanics of actually telling the story aren't really covered, hence 4 stars. It does have some great stuff about writing as you speak and the mechanics there- challenging, but worth it.

    4 of 4 people found this review helpful
  • Mr Alexanda Drew
    3/16/15
    Overall
    Performance
    Story
    "Really not very good."

    I took away a couple of inspiring concepts but this was a slightly tedious and at times repetitive story. Disappointing.

    2 of 2 people found this review helpful
  • michal zima
    3/11/16
    Overall
    Performance
    Story
    "Fascinating"

    Was fascinating to hear some tips and structures on creating stories. It surely a skill that should be trained.

    0 of 0 people found this review helpful
  • Michal Dybowski
    6/10/15
    Overall
    Performance
    Story
    "Amazing book"

    Exactly what I needed to push my business further!

    Great and entertaining listen! Well done and kind voice narration.

    1 of 2 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.