The start of everything is critically important - and every truly successful product or business starts with a successful launch. Unfortunately most entrepreneurs put all their focus into "getting the doors open" without giving much thought to creating a great launch. However, since 1996, Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years Jeff created an unbroken string of amazing successes for himself and his clients. Operating tiny businesses in an almost underground society, they've collectively done over $400 million in sales.
Launch is the "how to" manual for using Jeff's formula to follow a path of success - to create a product or business launch that gives you nearly instant momentum, sales, and positioning.
©2014 Jeff Walker (P)2014 Brilliance Audio, all rights reserved.
I remember being on some of these key launches even before I knew who Jeff Walker was, thinking this material is cutting edge. Down-to-earth to earth read. High and low altitude View if someone who built it and continues to live it. Very good foundational and advanced product launch concepts book.
this book is just amazing. i am a practical kind of a guy and i like actionable strategies. this book is just a big checklist for opening a business and building the life of my dreams. now that ive read it its time to go into some serious acrion.
This book is packed with so many HOW TOs and resources that a person can't possibly go wrong. Informative and well organized, I can't wait to dive in and start creating my own launch strategy. Jeff is incredibly generous with his knowledge.
Mostly reviews for this book have been VERY positive, as mine will be. There are a couple of folks who have said it's just a scam, one big advertisement for other products he sells. Well, having listened to this on Audible, and having purchased the physical book to have the option to flip to specific parts as needed, I can say that what Jeff Walker provides in this book is the whole package. I have no doubt that if one were to purchase other materials from him, one would get even more information, but I did not get the impression he was holding back with just enough to tantalize one to spend more money on other products. (And I'll mention, that anyone in business who doesn't do cross selling is dumb. I for one am happy to hear about other products from a business that interests me.)
I can say that I have made a good living being in business for myself (two products and one service) most of my adult life. I'm an avid reader and a self-learner. The How To and Self Development books I've read though the years number in the hundreds. This book is up there in my top 10, maybe 5.
I am creating my first online product business, which being as cautious as I am, I've invested a tremendous amount research. This book has given me a solid plan that I feel confident about. I am about to put what I've learned into action. I'm so satisfied with Jeff's knowledge, experience, and the amount of information (he definitely over delivers), that I will, after my first few launches, purchase more from him, but this info is plenty to get me started on the right path.
I will start by stating I only made it to chapter 5. To me the tidbits of good information were outweighed by the drawn out stories, that were (IMO) hype based. More technical information would have kept me drawn in, it was mostly big picture stuff to get you excited. Hopefully others got more out of this audio book than I.
Report Inappropriate Content