The start of everything is critically important - and every truly successful product or business starts with a successful launch. Unfortunately most entrepreneurs put all their focus into "getting the doors open" without giving much thought to creating a great launch. However, since 1996, Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years Jeff created an unbroken string of amazing successes for himself and his clients. Operating tiny businesses in an almost underground society, they've collectively done over $400 million in sales.
Launch is the "how to" manual for using Jeff's formula to follow a path of success - to create a product or business launch that gives you nearly instant momentum, sales, and positioning.
©2014 Jeff Walker (P)2014 Brilliance Audio, all rights reserved.
In the spirit of full disclosure, I have an Audible subscription and I did buy this title. Yes I had heard of Mr. Walker but have never met him, purchased anything from him or been to an event. We are not related and he did not slip me $10 to write this.
As a person who has dabbled around the edges of Internet Based Business, I know the challenges of getting your product online and selling in a meaningful way....mostly because I failed the first few times around.
After the second time through this wonderfully read and meat packed book, I feel I have a solid foundation to go out and launch my business with a real plan and success strategy.
I do admit that I read some of the less than stellar reviews before I bought and now after reading the book, apparently I read a different book.
Of course it's obvious he has products galore to his credit, but I did not feel I needed to buy something else to get value out of this book. It stands along on its own feet!
If you are seriously looking to sell online, here is the bible if you plan to "Launch" your product.
Great book, have to listen twice! so many great ideas and examples. I feel more empowered to continue into this entrepreneurial journey.
I remember being on some of these key launches even before I knew who Jeff Walker was, thinking this material is cutting edge. Down-to-earth to earth read. High and low altitude View if someone who built it and continues to live it. Very good foundational and advanced product launch concepts book.
Its a great formula! Jeff shares a lot of information in this book, of course with a lot of success stories. In my opinion the book could have been more compressed to the core information, but it was all worth listening to. I recommend it to all business owners and aspiring business owners too!
You can get the $2000 PLF training or listen to this book. Maybe you should start with this book.
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