The start of everything is critically important - and every truly successful product or business starts with a successful launch. Unfortunately most entrepreneurs put all their focus into "getting the doors open" without giving much thought to creating a great launch. However, since 1996, Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years Jeff created an unbroken string of amazing successes for himself and his clients. Operating tiny businesses in an almost underground society, they've collectively done over $400 million in sales.
Launch is the "how to" manual for using Jeff's formula to follow a path of success - to create a product or business launch that gives you nearly instant momentum, sales, and positioning.
©2014 Jeff Walker (P)2014 Brilliance Audio, all rights reserved.
Author talks in circles without really delivering much content. Reality is he isn't much of a "business man" simply someone who sells advice to sad people like you and me who want to start a business. Someone needs to be successful in selling something other than tips on how to be successful to truly have grounds to stand on. Issue with this guy is that is all he has done. This book sort of proves it, talking in circles giving his "secret phrases" of common sense sales practices
I remember being on some of these key launches even before I knew who Jeff Walker was, thinking this material is cutting edge. Down-to-earth to earth read. High and low altitude View if someone who built it and continues to live it. Very good foundational and advanced product launch concepts book.
this book is just amazing. i am a practical kind of a guy and i like actionable strategies. this book is just a big checklist for opening a business and building the life of my dreams. now that ive read it its time to go into some serious acrion.
This book is packed with so many HOW TOs and resources that a person can't possibly go wrong. Informative and well organized, I can't wait to dive in and start creating my own launch strategy. Jeff is incredibly generous with his knowledge.
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