In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, Known is the first book its kind, providing a path to personal business success in the digital age.
©2017 Mark W. Schaefer (P)2017 Mark W. Schaefer
Mark weaves real stories through actionable steps. There is no fluff in this book but you will not feel lectured at either. It's clear the depth of research that went on and the care to present that research so you will come away with the why, what and how.
there are a million books on this topic, but this one is different. it's real. Mark details what it really takes to become someone online, and it isn't easy. At the same time, it's attainable.... you just have to have a plan. He gives you one. great book.
The honest content, far from selling method. straight to the point, well organized and fantastic final chapters.
All of them are a fantastic people #respect
remarkable, He reading the book was the best thing.
I recommend all solopreneur to read this book, sure it will help them with their journey.
Mark mixed his experience, quirky personality and extensive research to deliver a fantastic book on becoming known and growing your personal brand.
In a noisy world where millions of people want to become known, he goes into depth about how you can carve your way into a niche a stand out. But prepare yourself - it takes hard work and perserverance!
One of the best books I've read. Entertaining and insightful, inspiring yet conected to the real life. A real handbook on how to do and not how to dream..
The narration is so easy to listen..
enjoyed it tremendously.
This book by Mark really gave me inspiration that I really needed. It made me realize that I'm on the right path and I'm excited for what my future is unfolding to become regarding being KNOWN.
-Heather Heuman of Sweet Tea Social Marketing
"The Most Inspiring Book I've Ever Listened To"
I've followed Mark's blog for a few years, but only listened to his audiobook "Social Media Explained" last month. Then I learnt that "Known" had just been released, so I had to listen too. It's personal, entertaining, and (most importantly) inspiring. In fact, more inspiring than any other book I've listened to. It's wonderfully constructed, performed with humility, and full if real case studies and transferable ideas. Whatever you want to be known for and howler big or small your niche is, you will benefit from this book. Brilliant.
"The right book at the right time - Outstanding."
Known is one of the most inspiring business books I've had the pleasure to listen to. It's helped me come to a major decision about my own business and life. In short, it's given me something we all want - clarity.
The concept of Passion versus Sustainable Interest is such a strong point, which is so well made.
The story of my friend Chloë and also the story of Chris Brogan's struggle with depression moved me as it's something I've struggled with.
The book really benefitted greatly from being read by the author. Mark's personality, passion and honesty made such a difference to the experience.
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