A complete course on the rules of marketing for today’s climate.
In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and its important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success.
The author, Mr. Marketer Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors.
With so many new sources of market pressure, there’s no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest.
©2011 Bob Pritchard (P)2012 Audible, Inc.
This felt like a conversation with a friend who just happens to be a very skilled, experienced and wise marketing expert. I learned so much about business also which I had not anticipated. I just loved this book so many things bookmarked. I know I will be reading it again (and again...)!!!
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