Connors and Smith provide a program to transform entrenched patterns into potent new ways of being and doing. Getting to the core of why people work as they do is a dynamic process demanding that leaders take control of the culture to create experiences that foster beliefs, that drive actions, that produce the ultimate competitive advantage.
Filled with success stories, the authors introduce a step-by-step model to help people at any level of the organization take action that will alter the culture's belief system in order to produce the desired results.
©2002 Roger Connors, Tom Smith; (P)2003 Oasis
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