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It's Not Who You Know, It's Who Knows You: The Small Business Guide to Raising Your Profits by Raising Your Profile | [David Avrin]

It's Not Who You Know, It's Who Knows You: The Small Business Guide to Raising Your Profits by Raising Your Profile

Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals.
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Publisher's Summary

Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals.

In his new book It's Not Who You Know--It's Who Knows You!, noted speaker and visibility expert David Avrin shows you how to craft, build, and promote your own brand and win the eyes and ears of the marketplace. This book offers a refreshing, new perspective on marketing, PR and strategic branding while giving you the tools and creative advice you need to solidify your market niche by differentiating yourself from the competition, crafting a truly marketable and promotable brand, and raising your visibility. If you want to get noticed and turn the spotlight on your business by becoming more newsworthy, this is the only resource you need.

  • This audiobook offers refreshingly creative and eye-opening strategies and tactics on marketing and promoting your business
  • Author David Avrin is a renowned marketing, PR, and branding speaker and expert and also the author of The 20 Best and Worst Questions Reporters Ask and The Gift in Every Day--Little Lessons on Living a Big Life
  • The book will help you define and refine your message to consumers to get more attention from the media
  • It's the perfect marketing and PR guide for America's 30 million small businesses
  • You will get results without the high price of marketing and PR professionals. The strategies and tools here will help you discover and promote what is truly unique about your business and brand with a renewed sense of purpose and a clearer, more effective direction.

    ©2009 David Avrin; (P)2009 Audible, Inc.

  • What Members Say

    Average Customer Rating

    3.8 (33 )
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    Story
    4.2 (16 )
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    Performance
    Sort by:
    •  
      A Sherman Oaks, CA, United States 12-02-11
      A Sherman Oaks, CA, United States 12-02-11 Member Since 2011

      jeangarydiablo

      HELPFUL VOTES
      72
      ratings
      REVIEWS
      13
      13
      FOLLOWERS
      FOLLOWING
      3
      0
      Overall
      Performance
      Story
      "Useful information but a bit spammy at times"
      Where does It's Not Who You Know, It's Who Knows You rank among all the audiobooks you’ve listened to so far?

      Useful information presented in an enjoyable manner. Would give it a listen to again but the plugging of his website and services annoyed me at times.


      What did you like best about this story?

      Useful information that isn't far fetched or ridiculous.


      Which character – as performed by David Avrin – was your favorite?

      no characters in it.


      Any additional comments?

      Useful information for micro businesses with out the

      3 of 3 people found this review helpful
    •  
      Rayo Chapin Guatemala 04-16-12
      Rayo Chapin Guatemala 04-16-12
      ratings
      REVIEWS
      1
      1
      Overall
      Performance
      Story
      "Great for the new into marketing and branding"
      What did you love best about It's Not Who You Know, It's Who Knows You?

      Practical expertise for those who want to build a strong brand and are new in the business


      What was one of the most memorable moments of It's Not Who You Know, It's Who Knows You?

      "The visibility coach says......" Every little detail is important when you want people and business to see you, ando most important, when you want people to remember you.


      What about David Avrin’s performance did you like?

      I really enjoyed it. I think it is because he is the one who wrote the book, so of course he is very passionate about it. Never felt bored.


      0 of 0 people found this review helpful
    • Showing: 1-2 of 2 results
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    • Gary
      haslemere, surrey, United Kingdom
      3/3/10
      Overall
      "Serious about your business? Get this book!"

      I have now listened to this book 3 times, and I cannot stress how valuable the information contained in it has been for me. It is definitely a must have in any entrepreneur's book shelf.

      7 of 7 people found this review helpful
    • Mark
      United Kingdom
      12/7/11
      Overall
      "For those with no prior exposure to business only"

      I'm afraid that I bailed out after three hours of hearing the blindingly obvious. I wish I'd trusted my gut feeling as per Simon Sinek and stopped within the first hour. I kept waiting for a new insight or fresh approach but left wanting. Maybe as a book this works better because you can skim through and pick out the key headlines and the odd insight but this was a random walk through treacle.

      1 of 1 people found this review helpful
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